What are the responsibilities and job description for the Growth Creative Strategist position at Bobbie?
Job Description
Job Description
About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
Calling all data-driven storytellers : Bobbie is looking for a Growth Creative Strategist to join our creative team. You : Live at the intersection of brand story and performance marketing. Get as excited about a killer hook as you do A / B test results. Understand the nuances of creative execution across different performance platforms and most importantly, love digging into what's working—and the why behind top performing creative assets . We : Are a growing team of passionate creatives and marketers on a mission to shake the stigma that surrounds parents' feeding choices.
The ideal candidate has the mind of a strategist and the creativity of an ad-maker. This role will balance brand-forward storytelling (think multi-channel national campaigns) with performance advertising (with particular emphasis on paid social). You will be responsible for developing insight-driven creative strategies that fuel business growth while staying true to Bobbie's distinct, bold voice.
What You Will Do :
- Develop and execute creative strategies that drive awareness, engagement, and conversion across paid, organic, and owned channels.
- Partner with growth, marketing and creative teams to optimize performance campaigns with best-in-class creative tailored for each platform (Meta, TikTok, YouTube, email, etc.).
- Analyze creative performance data daily to uncover insights, drive optimization testing, and inform new testing frameworks.
- Lead creative ideation and concepting for key marketing initiatives, including product launches, seasonal campaigns, and brand partnerships.
- Stay ahead of digital trends and platform-specific best practices to ensure Bobbie's creative is fresh, engaging, and high-performing.
- Collaborate with design, copy, and video teams to bring creative concepts to life in a way that balances brand storytelling with performance needs.
- Define, track, and report on key creative KPIs, helping refine future strategies based on performance insights.
What We Would Like You to Have :
You're inspired by our core values :
Compensation and Benefits :
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
Group A (SF / Bay Area, Seattle, NYC) : $150,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento) : $135,000
Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas / Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities) : $125,000
Benefits
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie Personnel Privacy Policy and Notice at Collection
Salary : $125,000
