Director Of Marketing and Commercial Strategy

Position Title: Director Of Marketing and Commercial Strategy

Company Overview: At Bobo’s Oat Bars everything we create is made with love and baked by hand using wholesome, simple ingredients you can find in your own kitchen. Working at Bobo’s is a labor of love. Our experienced staff exudes integrity, grit, passion, and a unified desire to share the love of Bobo’s and our products from their hearts to others. Bobo’s employees embrace and reflect the Bobo’s values being collaborative, adaptable, passionate, persevering, and fun-loving. 

Compensation and Benefits:

• Salary range is $120,000 - $150,000
• Benefits include bonus potential, health, dental and vision insurance, 401k with 4% company match, equity shares, sick and vacation leave

Position Summary:

The Director of Marketing and Commercial Strategy is responsible for supporting product and category development through strategic sales and marketing goals for the Bobo’s Brand. This position will be responsible for the P&L performance of key Bobo’s categories, with a focus on driving topline growth across all channels, while working with the operations and finance teams to continue to drive profit. This position will play an integral role in developing commercial strategy across all customers and channels, leveraging syndicated data, and partnering with the sales team to drive distribution and velocity growth. This position will lead all marketing and brand efforts on specific channels and categories based on business needs.   This position must have the ability to work cross functionally to drive growth in key new channels, help manage key innovation and renovation projects and work to support the Marketing, Ecommerce and Sales departments. 

Primary Duties and Responsibilities:

·      Strategic Commercial Strategy- Manage price pack, renovation and innovation to maximize sell in and velocity performance on shelf. As a key member of the commercial strategy this role will be responsible for designing and executing category strategy across all core and focus customers.

·      Channel strategy- Work closely with key Sales leaders to drive growth across multiple channels, from traditional retail and mass to away from home settings ensuring Bobo’s has the proper price pack architecture to thrive in all resourced channels.

·      Category management - Focus on driving topline revenue through executing marketing and brand plans, leveraging syndicated data to drive insights, and collaborating with sales team to support customer growth. Partner with the operations and finance team to drive profitability across the entire product and customer portfolio.

·      P&L responsibility - Assist in development and execution of annual brand plans and maintain accountability for profit/loss. Work closely with sales team during key customer reviews/planning, and maintain close collaboration with finance and operations.  Identify opportunities and lead margin improvement projects.

·      Innovation and Insights – Work with the R&D team to lead the innovation and renovation strategy, translate consumer insights into actionable renovation and innovation plans to drive incrementally across the product portfolio. Collaborate with R&D and operations to lead the development of new items and improvements inside the current portfolio.

·      Build out short- and long-term innovation strategy  

·      Project Management- Collaborate with internal departments and 3^rd party agencies to manage projects including but not limited to digital marketing, innovation, new product development, product renovation and other marketing initiatives. Management of internal timelines and deadlines, as well as external agencies, vendors or business partners as needed to execute Bobo’s marketing plans.

·      Lead brand marketing strategies to drive trail and awareness across retail channels.

·      Work closely with external marketing agencies to drive strategic initiatives for the brand.

Support other marketing and sales functions when needed

Supervisory Responsibility: None

Qualifications / Education / Experience Desired: 

·      Autonomous, self-starter able to identify key opportunities and areas of improvement and take proactive steps to implement improvements – manage cross functional/upwards as needed

·      Positive attitude & eagerness to learn

·      Ability to work collaboratively with team as well as independently

·      Self-motivated, a “doer” and results driven

·      Creative spirit and can-do attitude

·      Works with integrity

·      Bachelor’s Degree or equivalent work experience

·      10 years CPG / Food & Beverage brand management experience 

Language/Mathematical/Reasoning Ability:

·      Project management experience required

·      Extensive knowledge of Excel and PowerPoint required

·      Exceptional time management skills

·      Strong communications skills – both written and verbal

·      Ability to track and report on key performance indicators

·      Knowledge of natural products

·      Extensive knowledge of SPINS, IRI or Nielsen syndicated required

Supervision Given: This position reports to the EVP of Marketing

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, stand, use hands to grasp and handle objects; reach with hands and arms; and talk or hear. The employee is occasionally required to walk; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include looking at a computer screen and ability to adjust focus. The employee may be required to travel, must drive a motor vehicle, and effectively communicate using telephone and email.

Location: Remote

Travel Required: Some travel required <20%

Resume Submission: All candidates with relevant experience please submit resume and cover letter to Jobs@EatBobos.com. Please put the title of the job you are applying for in the subject line.  

Bobo’s Oat Bars is an Equal Opportunity Employer. The Company does not discriminate against employees or applicants for employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.