Marketing & Ecommerce Analyst

Description

The Body Art Alliance (BAA) is at the forefront of innovation, creating the tools and products to better serve our artist. From the first truly wireless tattoo machine to the groundbreaking novel tattoo parlor on a cruise ship, BAA has cultivated the industry and been the “first of many.” We are dreamers, artists, creatives, innovators and pioneers, driven to propel the body art community across the world. 
We’re here to elevate, empower and take our industry to the next level. Our family of brands will continue to be led by their day one founders and continue to create and oversee our innovative product lines. While we are better united, our brands will always have that special touch that makes them unique. Our new partnership will allow us to create, design and manufacture products, create best-in-class educational content that transcends, and have a direct social impact in the communities we serve. 

The Body Art Alliance welcomes you home! Discover all that we offer and join our winning team.

The Marketing & Ecommerce Analyst is responsible for analyzing data from various marketing and ecommerce platforms to identify trends, optimize performance, and support strategic decision-making. This role works closely with the marketing, product, and ecommerce teams to drive revenue growth and improve the customer journey.

KEY RESPONSIBILITIES: 

Data Analysis & Reporting
•    Analyze sales, conversion, traffic, and engagement data from ecommerce platforms, digital marketing channels, and website analytics tools (e.g., Google Analytics, Shopify).
•    Develop and maintain dashboards to track KPIs such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV), customer acquisition costs (CAC)
•    Provide actionable insights, identify trends, and make meaningful recommendations that lead to improved marketing ROI and ecommerce performance.
Performance Optimization
•    Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
•    Conduct A/B testing on website elements, marketing campaigns, and product listings, leverage results to drive conversion and engagement optimizations.
•    Analyze customer behavior, including click-through rates, shopping cart abandonment, and path analysis.
•    Actively monitor KPI results to detect anomalies, working cross-functionality to report and resolve issues. 
Collaboration & Strategy
•    Partner with the marketing team to assess campaign performance and recommend data-driven improvements.
•    Work with the product team to optimize product listings, pricing strategies, and inventory management.
•    Collaborate with leadership to inform budget allocation and forecast ecommerce growth.
•    Work alongside colleagues to align test results into development requirements.
•    Develop measurement plans in support of promotional and merchandising activities as well as larger scale website enhancements.
Market Research
•    Monitor industry trends, competitor performance, and customer behavior to identify new opportunities.
•    Analyze customer feedback and reviews to improve product offerings and marketing messaging.
Tools & Technologies
•    Leverage tools like Google Analytics, Power BI, Excel, and ecommerce platforms to extract and interpret data.
•    Hands-on knowledge and use of A/B testing and reporting tools.
•    Stay up to date with emerging tools and technologies in the ecommerce and digital marketing space.
•    Partner with Developers to enrich tracking capabilities and ensure integrity/accuracy of site analytics data.

SKILLS: 
•    Proficiency in data analysis tools such as Google Analytics (advanced knowledge of GA4), Excel (advanced), Tableau, Snowflake, and Power BI.
•    Working knowledge of key marketing platforms like Google Ads, Facebook Ads Manager, and email/sms marketing tools (Klaviyo/Attentive).
•    Understanding of SEO, PPC, and digital marketing principles and ability to recommend growth strategies relevant to each area.
•    Strong analytical and problem-solving skills.
•    Proven ability to perform in-depth analysis, synthesize results, report and present strategies and make recommendations.
•    Excellent communication and presentation abilities.
•    Detail-oriented with the ability to manage multiple projects simultaneously.

QUALIFICATIONS AND EDUCATION REQUIREMENTS: 
•    Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
•    2 years of experience in ecommerce analytics, digital marketing analytics, or a related role.
•    Experience working with ecommerce platforms (e.g., Shopify, Magento, BigCommerce).

Qualifications