Social Media Specialist

Description

Join Our Creative Revolution: Social Media Specialist  

Are you a creative, strategic thinker who thrives in the fast-paced world of social media? We’re looking for a dynamic Social Media Specialist to join our team and elevate our online presence. 

Who We Are 

BAA is a family of leading global brands revolutionizing the permanent makeup, tattoo, and body jewelry industries. From creating the world's first wireless tattoo machine to launching tattoo parlors on cruise ships, we're constantly pushing boundaries and elevating the art form. 

The Role 

In this role, the Social Media Specialist will connect with diverse virtual communities and build strong relationships with users to showcase our brand, products, and values. Your ability to craft consistent, meaningful content across all social media platforms will be crucial to engaging audiences and driving awareness. 

Key Responsibilities 

• Implementing and maintaining presence in social networking sites including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn etc. Write, develop, and strategize online content production and scheduling  

• Assist with crisis management, bad reviews and negative news communications  

• Generate, edit, publish, and share content daily (original text, images, video, and HTML)  

• Build meaningful connections and encourage community members through dialog and messaging  

• Create and maintain company social media pages and profiles  

• Managing social media campaigns and day-to-day activities; duties include creating editorial calendars, producing engaging photos and content for posts, scheduling posts, audience building, running social media advertising campaigns, managing comments/messages/mentions across multiple channels, interacting with industry leaders, sharing relevant content to increase engagement.  

• Creating and editing videos for YouTube and other social media platforms.  

• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach  

• Driving relevant traffic to the client’s website through content repurposing (blogs, articles, videos, slide shares, infographics, etc.) and track performance of campaigns using UTM codes.  

• Monitoring effective benchmarks for measuring the impact of social media programs, and analyzing, reviewing, and reporting on effectiveness of campaigns to maximize results.  

• Regularly providing insights gained from social media monitoring to internal team members.  

• Performs other related duties as assigned.   

What We're Looking For 

We're seeking a candidate who embodies the following qualities: 

• BA/BS in Journalism, Public Relations, Communications, Advertising, Marketing, or related field  

• 2 years’ experience in digital marketing and social media   

• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns  

• Moderate knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, Flickr) and how they can be deployed in different scenarios.  

• Excellent technical skills related to social media platforms and tools and ability to learn new tools quickly.  

• Knowledge of blogging ecosystem.  

• Ability to effectively communicate information and ideas in written and verbal format and to build and maintain relationships.  

• Intermediate knowledge of online marketing and a good understanding of major marketing channels  

• Positive attitude, customer-oriented w/solid multitasking skills  

What We Offer 

• Opportunity to work with world-renowned brands in the body art industry 

• Dynamic, creative work environment that values innovation and tradition 

• Competitive salary with bonus opportunities 

• Professional development and growth within a rapidly expanding company 

• Chance to make a lasting impact on a vibrant, artistic community 

Join the Body Art Alliance and be part of a team that's not just changing an industry but celebrating the art of self-expression. Together, we'll create, innovate, and make a lasting impact in the world of body art. Are you ready to turn your passion for creativity into a rewarding career? Apply now and let's make something beautiful together!  

Qualifications

SKILLS:

• Commitment to ongoing training to keep skills current and relevant
• Strong knowledge of web design, web development, CRO and SEO
• Strong knowledge of online marketing w/ solid understanding of major marketing channels
• Positive attitude, customer-oriented w/solid multitasking skills
• Organized with attention to detail
• Ability to work independently on an assignment.
• Ability to work collaboratively as a member of a team

KEY PERFORMANCE INDICATORS (KPI):

• Ability to determine business needs and Company objectives for social media presence
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales) to manage reputation, identify key players and coordinate actions
• Practice time management skills and proven ability to meet deadlines

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

• BS in Communications, Marketing, Business, New Media or Public Relations
• 3 years experience in digital marketing and social media
• Strong familiarity with the business applications of social media platforms

(Facebook, Twitter, YouTube, LinkedIn, etc.)

• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds if needed.