What are the responsibilities and job description for the Influencer Marketing Manager position at BoF Careers?
About Athleta
For the past 25 years, we've committed ourselves and our brand to a single aim : to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
About The Role
Athleta's social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love loyalty.
To continue to grow, accelerate and scale our social channels community footprint we're looking for an Influencer Marketing Manager to support in managing our influencer programming, day-to-day agency comms around campaign management, weekly reporting, seeding and driving broader awareness for the brand via meaningful influencer relationships and content.
What You'll Do
- Support in execution of influencer marketing campaigns from seasonal inception to completion that ladders back to brand objectives and overall goals.
- Collaborate with cross-functional teams to build robust campaign strategies that align with the marketing roadmap.
- Track KPIs to measure the success of influencer programming delivering actionable insights and recommendations for continued improvement.
- Create strong cross-functional relationships across the organization to ensure influencer content supports the larger brand ecosystem.
- Manage influencer programming, including day-to-day agency management to drive campaign strategy, meet timelines, oversee content approvals, and report to drive overall brand awareness and engagement.
- Remain up-to-date on trending content, conversations, news, cultural events, and emerging social formats.
Who You Are
Benefits At Athleta
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range : $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.#J-18808-Ljbffr
Salary : $112,100 - $148,500
