What are the responsibilities and job description for the Senior Manager, Digital Marketing Investment Strategy & Analysis position at BoF Careers?
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
As the financial lead for digital marketing, you will own the forecasting and planning models, integrating data from multiple sources to develop a portfolio strategy that drives sustainable growth, while also maximizing return. You will work collaboratively with Digital Marketing, Analytics, CRM, Brand Marketing, and Finance as well as our media agency to improve media performance, acquire new customers, and reduce overall costs. A sense of humor is a plus!
A Day In The Life
The typical day is... atypical. You might be revising the weekly forecast, analyzing performance trends, or developing forecasting scenarios. You will partner with the Digital Marketing and Analytics teams to continuously assess media performance using techniques such as linear regression, time series analysis, and incrementality measurement. In this role you will share your insights and recommendations with leadership, ensuring our marketing investment drives short-term sales, while also supporting long-term brand goals.
Responsibilities
Planning & Forecasting
To Land This Role
Innovative and results-driven, our Marketing & Digital team is a group of thoughtful strategists who understand both the art and science of marketing and e-commerce to tell the story behind the numbers. Our mandate is to elevate and amplify the Tory Burch brand, accelerate growth of an innovative, differentiated digital business, and scale a customer marketing engine that drives customer health. The team encompasses eCommerce, Brand and Integrated Marketing, Marketing Analytics, CRM & Loyalty, and Digital Product Management.
How We Work Together
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Compensation Range
The compensation range for this position is 118,000.00 USD - 145,000.00 USD. Our offer will be based on your relevant experience and work location.
Benefits Information
We offer a generous set of benefits to help you take care of your heath, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
Equal Employment Opportunity Statement
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
Disability Accommodation
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .
Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth - you'll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
As the financial lead for digital marketing, you will own the forecasting and planning models, integrating data from multiple sources to develop a portfolio strategy that drives sustainable growth, while also maximizing return. You will work collaboratively with Digital Marketing, Analytics, CRM, Brand Marketing, and Finance as well as our media agency to improve media performance, acquire new customers, and reduce overall costs. A sense of humor is a plus!
A Day In The Life
The typical day is... atypical. You might be revising the weekly forecast, analyzing performance trends, or developing forecasting scenarios. You will partner with the Digital Marketing and Analytics teams to continuously assess media performance using techniques such as linear regression, time series analysis, and incrementality measurement. In this role you will share your insights and recommendations with leadership, ensuring our marketing investment drives short-term sales, while also supporting long-term brand goals.
Responsibilities
Planning & Forecasting
- Lead budget planning and oversee media mix modeling to maximize return on investment, while also driving sustainable growth
- Develop and maintain forecasting models to monitor channel trends, identify cost efficiencies, and deliver actionable insights that improve marketing performance
- Conduct cross-channel efficiency analyses, scenario modeling, and sensitivity analyses to maximize the impact of media investment across the entire marketing funnel
- Leverage first- and third-party tools (e.g., Kantar, LiftLab, CRM) to assess media performance, uncover optimization opportunities, and support key business objectives
- Serve as the primary liaison between Digital Marketing and Finance to ensure media investment aligns with P&L goals, incorporating break-even ROAS analysis into budget planning and forecasting
- Manage financial operations, including invoice tracking, month-end accruals, and contract negotiations to drive efficiency, ensure compliance, and achieve business objectives
To Land This Role
- Four-year Bachelor's degree in a quantitative fieldsuch asFinance, Economics, Statistics, Mathematics, Data Science, or Marketing Analytics
- 5 years of experience in investment strategy, marketing analytics, or financial planning, with a strong emphasis onforecasting, statistical analysis, and media optimization, preferably withinretail, luxury, or e-commercesectors
- Strong background instatistical modeling(e.g.,linear regression, time series forecasting, and sensitivity analysis) to guide investment decisions
- High Proficiency indata analysis tools (e.g.,Excel, Google Analytics, Python) and familiarity withBI and visualization platforms(e.g.,Tableau, Looker)
- Strong collaboration and communication skills, with the ability totranslate complex data insights into actionable strategies for senior stakeholdersacross Marketing, Finance, and Analytics teams
Innovative and results-driven, our Marketing & Digital team is a group of thoughtful strategists who understand both the art and science of marketing and e-commerce to tell the story behind the numbers. Our mandate is to elevate and amplify the Tory Burch brand, accelerate growth of an innovative, differentiated digital business, and scale a customer marketing engine that drives customer health. The team encompasses eCommerce, Brand and Integrated Marketing, Marketing Analytics, CRM & Loyalty, and Digital Product Management.
How We Work Together
- Adaptable - We change before we have to
- Entrepreneurial - We own it
- Collaborative - There's no "I" in Tory
- Client & Brand Focused - We put ourselves in Tory's shoes
- Live the Values - We show up for each other
- Functional Expertise - We're constantly learning and growing
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Compensation Range
The compensation range for this position is 118,000.00 USD - 145,000.00 USD. Our offer will be based on your relevant experience and work location.
Benefits Information
We offer a generous set of benefits to help you take care of your heath, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
Equal Employment Opportunity Statement
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
Disability Accommodation
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .
