What are the responsibilities and job description for the Social Media Manager Job at BOHAN Advertising in Nashville position at BOHAN Advertising?
POSITION IS IN OFFICE (NASHVILLE, TN)
Were looking for a Social Media expert to own client management and development programs for social media community building and engagement. Not only will you be responsible for growing followers among the top social channels, but youll be actively involved in knowing and teaching best practices and trends in social media marketing. As a leader and strategic thinker, youll be responsible for implementing programs that grow, engage and retain followers, and help convert them into leads, customers, active fans and brand promoters.
What You Need
BA / BS degree
5 years' experience in retail social media community to include full strategy and content development
Experience with the retail industry and tagging for ecommerce
A thorough knowledge of best practices for new and developing social networks
Experience measuring, analyzing and reporting on social media campaigns
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
Bonus experience and skills include Adobe Creative Suite, copywriting, designing graphics, demand generation marketing, and blogging
What You Would Do
Develop strategies for, and manage all social properties including Facebook, Pinterest, Instagram, YouTube, Twitter, LinkedIn and other emerging channels
Research, identify and engage with key influencers, bloggers and content portals related to our key areas of focus
Develop and implement regular social promotions and campaigns, and report on their success
Drive consistent, relevant traffic and leads from our social network presence
Lead the development of content calendars and efficient content production
In collaboration with the creative team, develop brand voice and guide content asset development
Collaborate with account and creative teams to create, manage and post ongoing content to support blogs and other social communities, including articles, GIFs, images, videos, podcasts, etc.
Lead tagging, titling, linking and keyword optimization of all content
Develop ongoing actionable reporting based on mutually agreed upon client KPIs
Explore new ways to engage new and existing social networks to reach our prospects and customers
Launch influencer seeding strategies to support new products, brand campaigns and other social media drivers
Listen and engage in relevant social discussion about our company, clients, competitors, and / or industry, whether that be with existing customers, prospects, industry experts, or brand-new audiences who dont yet know us
Remain up to date on branded content regulations and restrictions
Keep a pulse on the job market with advanced job matching technology.
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