What are the responsibilities and job description for the Social Media Manager position at Boise Pro Soccer?
Boise Pro Soccer
Social Media Manager
COMPANY INFORMATION:
Boise Pro Soccer is one of two expansion teams that will begin play in March 2026 in USL League One, bringing the league to 16 total teams. Our women's USL Super League will kick off Fall 2027. USL Championship, USL League One and USL Super League make the USL the largest professional men’s and women's soccer league in the United States. Boise Pro Soccer will play their home matches at the newly, redeveloped Stadium at Expo Idaho. The newly announced Sports Park at Expo Idaho will be one of the premier soccer and multi-use sports complexes in all of North America.
At Boise Pro Soccer, we want to set trends. Not follow them. We're seeking a candidate with a passion for social media and isn’t afraid to take risks. As the leader and voice of our social brand, you’re expected to understand the beautiful game, North American soccer history and the USL calendar. You’ll guarantee all content is optimized for its respected platforms and will lead our Social Media Interns to think creatively, act with passion, and never settle.
Work-day specifics:
- Lead the social media content creation process across all verticals; develop and pitch new ideas for both organic and sponsored content for Boise Pro Soccer official channels.
- Refine and maintain a cohesive set of brand standards across all Boise Pro Soccer official social channels.
- Create the brand identity and standards for each ancillary account and collaborate and routinely meet with stakeholders and operators to ensure those standards are met.
- Build gameday and tentpole event (Open tryouts, Free Agency, Playoffs, etc.) content plans with outlined responsibilities for the Social Media intern(s).
- Work closely with the CEO and SVP Marketing to analyze club social performance and create and share executive summaries with key stakeholders.
- Represent club social media strategy in interdepartmental meetings, while advocating for ways to better utilize social media to help each department achieve broader business goals.
- Streamline and integrate social media reporting across all Boise Pro Soccer channels and conduct standard check-ins across departments to review data and ensure strategy is working toward established objectives.
- Educate all ancillary account managers on USL social policies and ensure that club social content complies with league rules and club standards through routine reporting and action plans.
- Overall oversight of paid social media budgets.
- Be an expert on all new social platform updates, industry best practices, and emerging opportunities while constantly pushing to innovate club social strategy
QUALIFICATIONS
- Bachelor's Degree in Digital Media, Public Relations, Communications, or relevant field and/or equivalent work experience
- 2 years of professional social media experience required; professional/tier one college sports experience and soccer knowledge is highly preferred
- Proficient with Adobe Premiere Pro and the Adobe Creative Suite
- Commitment to teamwork, as well as ownership of individual responsibility
- Available to work nontraditional hours including nights, weekends and gamedays
- Valid driver’s license and the ability to drive a company vehicle (if requested)
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
