What are the responsibilities and job description for the Marketing Strategist position at Bold MK?
Department: Bold MK
Location: Saint Louis
Compensation: $18.00 - $26.00 / hour
Position Title: Marketing Strategist
Department: Marketing
Reports To: Marketing Director
Employment Type: Full-time
Position Overview
We are seeking a highly creative and analytical Marketing Strategist to develop, implement, and manage marketing campaigns that drive engagement, brand awareness, and revenue growth. The ideal candidate has a strong understanding of market trends, consumer behavior, and digital marketing platforms, and excels at turning data-driven insights into actionable strategies.
Key Responsibilities
Strategy Development: Design and execute comprehensive marketing strategies aligned with business goals and target audience needs.
Market Research: Conduct in-depth market research to identify trends, competitor positioning, and customer insights.
Campaign Management: Oversee multi-channel marketing campaigns from conception to execution, ensuring alignment with brand identity and messaging.
Performance Analysis: Monitor, analyze, and report on campaign performance metrics (ROI, CTR, engagement rates) to refine strategies and optimize outcomes.
Collaboration: Work cross-functionally with sales, product development, and creative teams to ensure consistency and alignment in messaging and initiatives.
Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.
Innovation: Stay up-to-date on the latest marketing trends, tools, and technologies to maintain a competitive edge.
- Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing).
- Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms.
- Exceptional communication, project management, and problem-solving skills.
- Ability to think creatively and strategically while maintaining attention to detail.
- Competitive salary and potential bonuses.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- Supportive team environment.
Salary : $18 - $26
