What are the responsibilities and job description for the Manager, Consumer Insights position at Boll & Branch?
Boll & Branch is seeking a Consumer Insights Manager to join its Consumer Strategy & Insights team. You will be responsible for understanding the customer journey on site from landing page to purchase. You'll partner closely with the Digital team to help make better decisions that power our DTC business. You'll provide rigorous reporting to illuminate user behavior on both desktop and mobile experiences, as well as make recommendations for improvements to our site to increase site conversion, AOV and traffic. You will work to support the E-commerce team to quantify how various e-commerce initiatives impact the business and formulate direction of product strategy.
The ideal candidate will have prior experience in e-commerce with a broad understanding of site KPIs. The candidate should be highly analytical and enjoy building data-driven solutions to improve the online customer experience. You love telling a story with data and creating actionable insights to drive growth. You are exceptional at prioritizing work, setting expectations and communicating key takeaways to stakeholders. You are a nimble learner who can take on new tasks without hesitation. You are focused on impact and demonstrate curiosity, data fluency, and a collaborative work ethic.
Responsibilities :
- Analytics & Reporting
- Create and publish performance reports that track e-commerce KPIs and ROI (including traffic, conversion, AOV, ATC rate). Maintain existing dashboards / reporting, identify and implement areas for improvement
- Support e-commerce implementation and validation by identifying where the gaps in data are and work in conjunction with the Data team to push through key blockers and improve analytics infrastructure
- Be an expert and key point of support for the E-Commerce team on relevant platforms (including Google Analytics, Shopify, MixPanel, Enterpret)
- Stakeholder Management
- Build and maintain strong independent relationships with key internal stakeholders (E-Comm, CX / Loyalty and Product team leads) to ensure effective communication and collaboration
- Regularly update stakeholders on project progress, insights, and strategic recommendations
- Establish yourself as the thought leader for key cross-functional teams and be able to manage up when necessary
- Customer Research
- Lead qualitative and quantitative consumer research for the entire organization, evolving our understanding of our target market through focus groups / surveys; represent the customer and their needs to all teams across the business
- Source external third party data to keep a pulse on industry and competitive trends, developing a distinct perspective on how these trends affect our business and strategy
Requirements :
The primary location for this role can be located in either New York City or Summit, NJ. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays / Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ headquarters because it's in the best interest of our business or your team.
The annual base salary range for this role is $75k-130k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company's annual bonus program with a non-binding Company and individual performance-based target bonus.
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
What We Offer :
About Boll & Branch
At Boll & Branch (https : / / www.bollandbranch.com / pages / about-us / ), we don't make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are :
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton (https : / / www.lcatterton.com / ), a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdale's and Nordstrom.
Boll & Branch LLC is an equal opportunity employer.
Salary : $75,000 - $130,000
