Growth Marketing Manager

Bollé Safety is a global leader in eye protection, dedicated to providing cutting-edge safety eyewear for professionals across industries. As part of the Bollé Brands family (Bolle, Spy Optic, Serengeti Eyewear, and Bolle Safety), we combine innovation, technology, and design to create high-performance products that protect vision without compromising style or comfort.

Our Digital team is rapidly expanding, and we’re looking for a Growth Marketing Manager to drive new user acquisition and marketplace sales across Google, Meta, Amazon, and key retailer marketplaces. If you're a performance-driven marketer with experience in scaling e-commerce and managing digital retail channels, we’d love to hear from you!

Role Overview

As Growth Marketing Manager - D2C & Marketplace, you will be responsible for developing, executing, and optimizing digital acquisition campaigns focused on Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook & Instagram Ads), Amazon Advertising (Sponsored Products, Sponsored Brands, DSP), and key retailer marketplaces. Your goal will be to drive high-quality traffic, increase conversions, and maximize ROAS across Bolle-Safety.com, Amazon, and retailer marketplaces.

Key Responsibilities

Paid Media Acquisition

• Develop & execute acquisition campaigns across Google Ads, Meta Ads, and Amazon Advertising to drive new customers and increase sales.
• Manage and optimize paid media budgets, ensuring efficient allocation across platforms to maximize ROAS and CAC efficiency.
• Implement data-driven strategies, leveraging analytics tools (Google Analytics, Meta Business Manager, Google Ads, Amazon Brand Analytics) to track performance and uncover opportunities for growth.
• A/B test ad creatives, messaging, and audience segments to drive continuous improvement.
• Collaborate with the creative and marketing teams to develop compelling ad content tailored for each platform.
• Monitor and analyze customer behavior, reporting on key acquisition and marketplace performance metrics such as conversion rates, CTR, CPA, ROAS, and LTV.
• Stay ahead of digital trends and platform updates, continuously exploring new acquisition opportunities across search, social, and marketplace channels.

Amazon & Retailer Marketplace Management

• Optimize product listings on Amazon and retailer marketplaces by implementing SEO best practices, enhanced product content, and A content.
• Monitor and improve marketplace performance, analyzing traffic, conversion rates, and customer reviews to enhance visibility and sales.
• Coordinate with internal teams (supply chain, sales, and customer support) to ensure seamless execution of marketplace strategies.
• Analyze and report on marketplace sales trends, providing recommendations to improve performance across all digital retail channels.

Who You Are

• 3 years of experience in performance marketing, paid media, or growth marketing, preferably in D2C e-commerce and/or marketplace sales.
• Proven track record of managing and scaling Google Ads and Meta Ads.
• Deep understanding of performance marketing metrics (CTR, CPC, CPA, ROAS, LTV, etc.).
• Experience with Amazon Seller Central, including listing optimization, advertising, and promotions.
• Proficiency in Google Analytics, Meta Business Manager, Google Ads, Amazon Brand Analytics, and other digital marketing tools.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Willingness to learn and grow professionally in a collaborative digital team environment.
• Excellent communication skills and ability to work cross-functionally in a fast-paced environment.
• Passion for digital marketing, e-commerce, and staying ahead of industry trends.

Why Join Bollé Safety?

• Be a part of a fast-growing D2C & marketplace team within a globally recognized brand.
• Work in an entrepreneurial, high-growth environment where innovation is encouraged.
• Gain hands-on experience across D2C, Amazon, and retailer marketplaces.
• Access to the latest tools and technologies to drive cutting-edge marketing strategies.