What are the responsibilities and job description for the Marketing & Events Specialist position at Bomag Americas?
Position overview : The Marketing & Events Specialist is responsible for the planning, execution, and coordination of all logistics for external marketing events, including trade shows and customer events. Essential duties :
- Plan, execute, and coordinate all logistics for marketing events, including trade shows and customer events.
- Coordinate with vendors, suppliers, and internal teams to ensure smooth event operations.
- Monitor industry trends, competitor activities, and emerging event technology to suggest innovative ideas and enhance customer experiences.
- Maintain and update inventory of trade show booth assets with external vendor.
- Continually seek new campaigns and marketing material ideas and provide recommendations to marketing leadership.
- Positively promote the name, image, and reputation of BOMAG within the customer base as well as internally with employees and vendors in conformity with established guidelines.
- Develop and produce trade show materials for special promotions, including pop-up banners, campaign signage and other graphics as needed.
- Organize and track lead gathering campaigns during trade shows and events and then execute follow-up email campaigns to nurture leads.
- Write and maintain a detailed and robust SOP for correct execution of BOMAG Americas trade shows.
- Contribute to existing programs while assisting with developing new initiatives aligned with company goals and brand strategy within the BOMAG Americas region.
- Travel 25-30% (during tradeshow season).
- Performs other duties as assigned. Compensation details : 65000-80000 Yearly Salary PI2bc570f01494-25448-37023469