What are the responsibilities and job description for the Marketing Portfolio Manager - System Wide position at Bon Secours Mercy Health?
This is a remote/work from home position supporting Bon Secours Mercy Heath (BSMH) Urgent Care and other BSMH System marketing initiatives.
Hire must live in the continental United States and be able to work eastern time zone hours.
Primary Function/General Purpose of Position
The Marketing Portfolio Manager is responsible for executing the strategy for consumer engagement and brand positioning to achieve revenue growth goals within the assigned portfolio of business. Key functions within this role include client services to support business partners within the business portfolio and providing strategic campaign market execution and consumer brand engagement.
Essential Job Functions
Implements an omnichannel strategy, to enhance revenue growth and deliver on the Ministry’s value proposition, within assigned portfolios of business
Supports system level initiatives to understand key objectives and execute defined marketing strategies and understands the marketing landscape; implements strategic marketing plans
Completes return on investment analysis in collaboration with analytics teams
Holds accountability for key performance indicators that demonstrate return on investment
Champions and grows current business streams through marketing
Understands and recommends market media usage, planning, and buying to be effective for assigned geographical area for both traditional and digital media channels.
Executes consumer engagement and grass roots marketing efforts to achieve growth objectives
Adherence with an operational budget that supports marketing objectives
Manages professional marketing staff as required Acts as client services relationship manager to operational partners at the system and market level
Supports system-level initiatives as assigned
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.
Education
Bachelor's degree in related field such as Marketing, Advertising, Business, Communications (preferred)
Work Experience
Seven years’ marketing experience (required)
Patient Population
Not applicable to this position
Working Conditions
General office environment.
Long-distance or air travel as needed- not to exceed 10% travel
Skills
Experience with Workfront, Basecamp, Microsoft Teams and other project management systems
Experience and familiarity desktop publishing software and file types including Adobe InDesign, Photoshop, Illustrator, Acrobat, etc.
Project management principles including planning, resource allocation, production methods and coordination of people and resources.
Experience managing brands with detailed and specific guidelines for execution in a consistent manner.
Knowledge of digital marketing tools and tactics
Collaborative and highly communicative working style
Organized with an attention to detail
Critical thinking and problem-solving skills
Active listening
Relationship building with internal and external stakeholders at all levels
Time Management
Comprehensive, affordable medical, dental and vision plans
Prescription drug coverage
Flexible spending accounts
Life insurance w/AD&D
Employer contributions to retirement savings plan when eligible
Paid time off
Educational Assistance
And much more
- Benefits offerings vary according to employment status
All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com
