What are the responsibilities and job description for the Associate, Growth Marketing, Bonafide position at Bonafide Health?
Our Company
Bonafide Health (www.hellobonafide.com) is a rapidly growing, innovative healthcare company focused on developing scientifically validated, powerful supplements and medical devices to treat women’s common healthcare needs and improve their quality of life. Our mission at Bonafide is to provide women with powerful solutions for the perfectly natural symptoms that occur throughout their lives - from PMS to menopause and everything else along the way. All Bonafide products are hormone-free, meticulously researched, and thoughtfully developed using the safest ingredients possible. These are just a few reasons why Bonafide products are so popular with women and doctors.
Bonafide Health is a subsidiary of Pharmavite. Pharmavite was founded with the belief that there had to be a better way to be healthy than relying on prescriptions. Pharmavite is the parent company of an exciting portfolio of brands including Nature Made, Uqora, and MegaFood.
Our People
Our growing team is composed of highly experienced scientists, marketers, and eCommerce professionals as well as recent graduates, making Bonafide a dynamic and exciting place to work and learn. Our people are talented, motivated, and aim to get better each day. Every one of us is expected to be a leader, and a teammate, and to demonstrate passion in all that we do.
Key Responsibilites
Critical contributions this role is counted on to deliver include:
In order to take on these challenges, you’ll need to have:
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Bonafide is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Bonafide is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
California Fair Chance Act
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Alert Fraud
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.
Bonafide Health (www.hellobonafide.com) is a rapidly growing, innovative healthcare company focused on developing scientifically validated, powerful supplements and medical devices to treat women’s common healthcare needs and improve their quality of life. Our mission at Bonafide is to provide women with powerful solutions for the perfectly natural symptoms that occur throughout their lives - from PMS to menopause and everything else along the way. All Bonafide products are hormone-free, meticulously researched, and thoughtfully developed using the safest ingredients possible. These are just a few reasons why Bonafide products are so popular with women and doctors.
Bonafide Health is a subsidiary of Pharmavite. Pharmavite was founded with the belief that there had to be a better way to be healthy than relying on prescriptions. Pharmavite is the parent company of an exciting portfolio of brands including Nature Made, Uqora, and MegaFood.
Our People
Our growing team is composed of highly experienced scientists, marketers, and eCommerce professionals as well as recent graduates, making Bonafide a dynamic and exciting place to work and learn. Our people are talented, motivated, and aim to get better each day. Every one of us is expected to be a leader, and a teammate, and to demonstrate passion in all that we do.
Key Responsibilites
Critical contributions this role is counted on to deliver include:
- Manage large budgets and campaigns across multiple digital advertising channels, with a primary focus on Paid Search (Google & Bing Ads). This includes strategy, analysis, campaign setup, copy creation, optimization, monitoring, and reporting.
- Own the Paid Search Channel (Google & Bing Ads), including Search, Performance Max/Shopping, YouTube, and other supported campaign types.
- Collaborate with internal teams to ensure all creative, copy, and landing pages are fully utilized and comply with legal protocols.
- Oversee campaign budgets, analyze data, and provide data-driven recommendations to ensure CAC and New Customer performance targets are met.
- Offer insights on future performance trends and contribute to media budgeting on a monthly, quarterly, and yearly basis.
- Partner with the product team to develop and test new landing pages and experiment with the post-click experience.
- Align Paid Search media strategies with other DTC media channels, e-commerce marketplace strategies (eg. Amazon, Walmart), and Retail to support overall business goals.
- Work with cross-functional teams to ensure a cohesive approach to customer acquisition and retention across all digital channels.
- Provide POVs on industry trends, best practices, and new opportunities in paid search and growth marketing.
- Contribute to the development and execution of creative strategies, offering content concepts and inspiration to improve ad quality.
- Stay current with paid media platforms, trends, and competitor activity, and adjust strategies accordingly.
- Lead the strategy, launch, and management of new paid media platforms (e.g Reddit Ads).
- Self-motivated, high-energy, and enthusiastic with a positive outlook.
- A-type personality, driven both in and out of work.
- Passionate about learning, constantly bringing new ideas to the table.
- Marketing enthusiast—regularly consuming marketing podcasts, books, blogs, and staying informed by following top companies or marketers on social media.
- A collaborative team member, always considering what’s best for the company and team.
- Thrives on challenges and is an overachiever; not just seeking a job, but looking for opportunities to learn and grow.
- Humble, open to feedback, and willing to learn from mistakes.
- Strong analytical background, eager to dive deep into the data.
- Entrepreneurial spirit, tackling tasks proactively.
- Experience in Paid Search for DTC companies is essential. CRO and attribution knowledge are strong advantages.
- Interested in gaining experience across other paid media channels beyond Paid Search.
In order to take on these challenges, you’ll need to have:
- At least 4 years of experience in a Paid Search marketing role.
- Bachelor’s degree in Marketing, Advertising, or related field.
- Previous experience running D2C conversion campaigns.
- Experience with advertising on Google Ads & Bing Ads platforms is a must.
- Excellent analytical skills and experience with campaign measurement and reporting.
- Expertise in utilizing software and platforms such as MTA (Multi Touch Attribution) and MMM (Marketing Mix Modeling) measurement platforms. Experience with RockerBox or similar platforms is highly desirable.
- Experience navigating regulated industries or controversial spaces and an understanding of the challenges of getting content approved is a plus.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Experience working with UI / UX teams, & creative teams is preferred.
- Ability to spot and troubleshoot pixel issues preferred.
- NY candidates able to work a hybrid schedule commuting to Harrison, NY Preferred. Remote candidates must have the ability to work EST operating hours.
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Bonafide is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Bonafide is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
California Fair Chance Act
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Alert Fraud
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.
