What are the responsibilities and job description for the Paid Search Manager position at Bonafide Health?
About Women’s Health
Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.
Our People
Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.
This role is not available for sponsorship including I-983 participation.
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.
The Role
Uqora has been changing lives since 2017 and continues to be the leader in our category on Google; we’re seeking an accomplished Paid Search Manager to bring their expertise and out of the box thinking to expand our footprint in the ever evolving search landscape. You’ll own the strategy and implementation, in conjunction with our agency, for the full customer journey from initial query through to conversion. The ideal candidate will have a strong background in SEM strategies, be an expert in Google Ads, Bing Ads, and have demonstrable experience implementing growth strategies across platforms to deliver against goals.
A Sampling Of Responsibilities
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
Annual Pay
Annual Pay Range
$104,000 - $157,000
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
California Fair Chance Act
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Alert Fraud
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.
Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.
Our People
Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.
This role is not available for sponsorship including I-983 participation.
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.
The Role
Uqora has been changing lives since 2017 and continues to be the leader in our category on Google; we’re seeking an accomplished Paid Search Manager to bring their expertise and out of the box thinking to expand our footprint in the ever evolving search landscape. You’ll own the strategy and implementation, in conjunction with our agency, for the full customer journey from initial query through to conversion. The ideal candidate will have a strong background in SEM strategies, be an expert in Google Ads, Bing Ads, and have demonstrable experience implementing growth strategies across platforms to deliver against goals.
A Sampling Of Responsibilities
- Strategy ownership: Develop and implement comprehensive SEM strategies to achieve omnichannel business objectives for new customer acquisition and brand defense. Manage process for continuous improvement across campaigns with agency.
- Campaign Management: Partner with our search agency to manage and optimize paid search campaigns across various platforms, including Google Ads and Bing Ads, ensuring effective keyword targeting, ad copy, bidding strategies and experiment design.
- Performance Analysis: Monitor, analyze, and report on SEM campaign performance metrics, such as impressions, click-through rates (CTR), conversion rate (CVR), cost-per-click (CPC), and CAC. Use data-driven insights to make informed decisions and adjustments.
- Keywords & Copy: Do periodic keyword mining and ensure agency is targeting core and adjacent keywords with appropriate copy and landing experiences.
- Budget Management: Manage SEM budgets effectively, ensuring that ad spend is allocated efficiently to maximize ROI. Make recommendations for budget adjustments based on performance data and business needs.
- Competitive Analysis: Conduct competitive research to understand industry trends, competitor strategies, and opportunities for differentiation.
- Reporting: Prepare and present regular performance reports and insights as needed, and surface findings to leadership that could be opportunities for Uqora.
- Adjacent Channel Expansion: Use your experience and learnings from search to expand into new areas that can help Uqora reach more people who can benefit from our products.
- Strategic & Results oriented; you thrive in doing the dance with google (& bing) to drive the best results. You set your sights high and prioritize tasks to deliver results, optimizing along the way to deliver on the end goal.
- SEM Expert; you know the search space inside and out either from agency experience, brand side hands on keys experience or both.
- Detail oriented; you catch mistakes before they’re made, your spreadsheets are pristine
- Data-minded; you’re obsessed with data, designing thoughtful experiments that mitigate risk but can deliver impact.
- A learner; you keep up-to-date on evolving technologies and advertising methodologies. You’re naturally curious and continually push yourself to know more, do more
- Analytical; you notice inconsistencies and dig in to find out what’s behind them, turning potential discrepancies into opportunities
- Thoughtful; you’re able to zoom in and zoom out at the same time — pointing to trends happening over a long period of time
- Creative; find new ways to communicate what Uqora sells, think outside the box and not afraid to try new things
- Accountable; you do what you say you will and the team can rely on you to deliver items on time at high quality
- Customer centric; you easily put yourself in our customers shoes to best understand what they need to see/hear in order to feel confident that Uqora is right for them
- Minimum of 4 years of experience in SEM/PPC management, with a strong track record of successful campaign optimization and performance improvement.
- DTC brand experience; subscription business or Amazon a plus
- Proficient in Google Ads, Bing Ads, Google Analytics and strong understanding of A/B testing, DTC business metrics and how search channels play a role in the overall marketing ecosystem in a prospective customer’s path to purchase.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create clear and persuasive ad copy and reports and the ability to break down complex search concepts for those less familiar with it.
- Partner management experience to achieve goals.
- Self-starter when given a goal, can take initiative to plan through details and execute flawlessly
- Experience with regulated or health products or services a plus
- Experience driving strong performance in other channels a plus
- Interest in the women’s health space
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
Annual Pay
Annual Pay Range
$104,000 - $157,000
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
California Fair Chance Act
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Alert Fraud
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.
Salary : $104,000 - $157,000
