Brand Marketing Director

About Bonaventure:

Bonaventure is a vertically integrated real estate investment company with a deep understanding and decades of experience in how to best invest throughout the economic cycle in multifamily properties. Focused on the Mid-Atlantic and Southeast regions, we manage $2.29 billion in assets under management (AUM). Our strategy is centered on long-term, tax-efficient compounding of after-tax returns. We leverage our extensive experience as owner-operators to invest our capital and our clients' capital throughout the economic cycle. To learn more, visit www.bonaventure.com.

The Role:

The Brand Marketing Director is responsible for creating awareness and driving engagement that yields recognizable results. Simply put, your work will generate more qualified leads and business for Bonaventure. This role involves developing strategy, communications and campaigns targeting the wealth management and high net worth communities that lead to a greater adoption of Bonaventure strategies along with managing investor communications and supporting fundraising initiatives globally. Reporting directly to the Head of Capital Markets, you will be solely responsible for building innovative marketing strategies, strengthening engagement, and delivering measurable outcomes that align with business objectives.

Who You Are:

• You are a strategic marketing genius.
• A wizard of tech-enabled marketing (social media, podcast, etc.).
• You are an entrepreneur, a go-getter, a self-starter.
• You are a visionary and have a relentless drive for success.
• You are constantly updating your knowledge of new tech in the market.
• You aren't afraid to roll up your sleeves and work and take bold steps to achieve your goals.
• You are creative.
• You have a proven track record of creating and executing innovative marketing strategies that captivate direct consumers and build strong, lasting relationships.
• You are data-driven, always seeking to understand market trends and investor behavior to inform your strategies.
• You are focused on measuring and achieving the maximum return on Investment of marketing spend.
• You are ready to take on new challenges and make a significant impact on our company's growth and investor relations.

Key Responsibilities:

• Strategic Marketing Leadership:
  • Develop and execute a comprehensive marketing strategy tailored to the unique needs of the financial services industry.
  • Identify opportunities to deepen advisor engagement and accelerate activation efforts through personalized and innovative marketing tactics and campaigns.
  • Focus on delivering measurable results and outcomes (versus process), to ensure that marketing efforts directly contribute to the growth and success of Bonaventure.
  • Advancing Bonaventure’s company goals
• Tactical implementation
  • Leveraging internal and external resources
  • Advanced marketing technology – YouTube, podcast, social media marketing geofencing
• Channel Activation and Growth:
  • Develop direct investor channel
  • Build and implement strategies that drive activation, retention, and growth within the financial services segment, mapped to distribution strategy.
• Program & Messaging Development:
  • Design marketing programs, tools, and resources to empower financial advisors to better serve their clients and enhance their businesses with alternatives.
  • Leverage data insights to refine campaigns and ensure effectiveness in addressing industry-specific challenges and opportunities. Responsible for helping craft key marketing messaging to be delivered across campaigns targeting financial advisors.
• Content and Thought Leadership:
  • Own the creation of compelling, industry-relevant content that resonates with financial advisors and reinforces the brand’s value proposition.
• Metrics and Accountability:
  • Establish KPIs to measure the success of marketing initiatives within the financial services industry.
  • Use data analytics and insights to continuously refine strategies and improve ROI.
  • Partner on quarterly and campaign reporting development with Private Wealth marketing.
• Event Coordination:
  • Plan and execute brand-related events, both online and offline.
  • Represent Bonaventure at industry conferences, trade shows, and community gatherings to build brand presence.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 5 years of experience in financial services with a proven track record of leading and executing successful channel marketing strategies.
• Deep understanding of the financial services ecosystem, including key trends, challenges, and opportunities.
• Expertise in developing multi-channel marketing campaigns with measurable outcomes.
• Strong leadership and project management skills, with a collaborative mindset.
• Self-starter, comfortable in a fast-paced environment and driving strategy and process with whitespace.
• Extremely effective oral and written communicator.
• Proficiency in marketing automation tools, CRM systems, and data analytics platforms.
• Sales-oriented and ROI-driven marketing approach to building marketing strategy.
• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel), HubSpot, Salesforce, Monday.com.

Compensation:

It is expected that the base annual salary range for this position will be $150,000 to $185,000. Actual salaries may vary based on factors such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.

Bonaventure is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.