Ecommerce Specialist

Position Overview:

We are looking for an eCommerce Specialist to support the execution of site updates, digital merchandising, CRM campaigns, and day-to-day reporting. In this role, you will contribute to the ongoing optimization of our online store, assist in enhancing customer retention strategies, and support our subscription and loyalty programs. The ideal candidate is detail-oriented, data-driven, and passionate about driving exceptional online shopping experiences.

1. Site Updates & Digital Merchandising

• Review website content: Ensure product pages, descriptions, and images are up to date. Make any necessary updates.
• Upload new products: Add new product listings to the site, ensuring all information (descriptions, pricing, images) is accurate.
• Optimize product displays: Ensure top-selling or promotional items are featured prominently on category pages or the homepage.
• Check promotional banners: Implement or update promotional banners based on ongoing sales or seasonal campaigns.
• Ensure visual consistency: Review website visuals to ensure alignment with brand guidelines and standards.

2. CRM Campaign Execution

• Assist in building email/SMS campaigns: Help create calendar, copy, and set up campaigns, ensuring they are ready to launch.
• Segment audiences: Work on dividing customer groups based on their behavior, preferences, or demographics for targeted campaigns.
• Lead email A/B testing: Campaign planning, implementation and analysis of testing.
• Track campaign performance: Monitor open rates, click-through rates, and conversions for ongoing email/SMS campaigns.
• Support lifecycle marketing: Assist in planning and implementing lifecycle campaigns aimed at customer acquisition, retention, and engagement.

3. Subscription & Loyalty Program Support

• Monitor customer engagement: Track and review customer participation and activity in loyalty and subscription programs.
• Resolve customer issues: Address customer complaints or order issues related to subscriptions or loyalty programs, ensuring they have a smooth experience.
• Support program growth: Help strategize initiatives that drive subscription or loyalty program growth, including customer education and incentives.

4. Analytics & Reporting

• Track key metrics: Review daily site performance data, such as conversion rates, page views, and bounce rates.
• Analyze CRM campaign data: Monitor open/click rates, conversion rates, and customer engagement on email and SMS campaigns.
• Create daily reports: Provide regular performance reports, identifying key trends and offering actionable insights.
• Review customer retention metrics: Analyze customer retention and churn rates, providing suggestions for improvement.

5. Site Optimization & Testing

• Assist with A/B testing: Set up and monitor A/B tests on landing pages, product displays, and call-to-action buttons.
• Analyze user experience (UX/UI): Look for opportunities to enhance the website's user interface and customer experience.
• Collaborate on website improvements: Share observations and feedback on site performance with the team to identify potential improvements.

6. Competitive Analysis & Trend Monitoring

• Track industry trends: Research and stay updated on the latest eCommerce and CRM trends, including technology, marketing strategies, and customer expectations.
• Analyze competitors: Review competitors' websites, promotional campaigns, and product offerings to identify areas for improvement or new opportunities.
• Provide actionable insights: Share insights from competitor analysis with the team to drive growth and optimization strategies.

Qualifications:

• Bachelor’s degree in business, Marketing, or a related field.
• 2-3 years of experience in eCommerce, digital marketing, or a similar role, preferably in a consumer goods or retail environment.
• Strong experience with eCommerce platforms (Shopify preferred) and CRM tools (Klaviyo, Mailchimp, etc.).
• Familiarity with web analytics tools (Google Analytics, Hotjar, etc.) and the ability to analyze data to drive decision-making.
• Experience with email marketing platforms, SMS campaigns, and customer segmentation.
• Detail-oriented, with strong organizational and project management skills.
• Excellent communication skills and ability to collaborate cross-functionally with different teams.
• Ability to multitask and thrive in a fast-paced, dynamic environment.
• A passion for eCommerce, digital marketing, and providing exceptional customer experience.

Travel and Hours:

• This position is full-time, hybrid role, Monday through Friday.
• In-Office required 3 days per week.
• No travel is required in this role.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Employees are regularly required to talk or hear.
• Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials.
• Employees are occasionally required to lift office products and supplies, up to 20 pounds.

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.