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National Sales Director - Natural Channels

Bonduelle Americas
Baldwin, CA Full Time
POSTED ON 4/16/2025
AVAILABLE BEFORE 5/15/2025

Position : National Sales Director (Natural Channels)

Find out more about this role by reading the information below, then apply to be considered.

Department : Sales

Reports To : Sr. VP Sales

Salary Type : Exempt

Compensation :

Our compensation is aligned with labor costs across various U.S. geographic regions. The base salary for this position ranges from $170,000 up to $210,000 annually. Actual pay is based on several factors, including the specific location, as well as relevant skills, experience, and job-related expertise. Depending on the position, target bonuses and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

About Bonduelle Americas :

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

About this job :

This position will ideally be based out of the Irwindale, CA office and report to the Senior Vice President, Retail Sales – West. This key position on the Sales Team will be focused on several strategic national customers. It will involve strategic fact-based selling as well as project management. It will require extensive collaboration with internal marketing, product development, R&D, production, and category management teams. The responsibility will be to develop and guide the implementation of account-specific business plans that achieve profitability and sales targets.

Responsibilities Include :

Strategic Sales Leadership :

  • Develop and execute a comprehensive national sales strategy focused on driving growth within the natural food channels (e.g., Trader Joe’s, Whole Foods, Sprouts, UNFI, Kehe).
  • Establish long-term relationships with key decision-makers at major retail and club chains, ensuring alignment with customer goals and the company’s strategic objectives.

Account Management and Growth :

  • Manage and grow existing relationships with key customers in the natural food channels.
  • Identify and develop new business opportunities, ensuring that sales targets are met or exceeded.
  • Negotiate contracts and terms with major accounts, including pricing, promotions, and distribution strategies.
  • Collaborate with internal teams, including marketing, production, and logistics, to ensure successful execution of customer requirements and product launches.
  • Market Analysis and Trend Identification :

  • Monitor industry trends, competitive landscape, and market demands to inform sales strategies and anticipate shifts in consumer preferences.
  • Analyze sales data and customer feedback to identify opportunities for growth and product development.
  • Provide regular reporting on key account performance, market trends, and sales forecasts to executive leadership.
  • Product Development Collaboration :

  • Work closely with product development and innovation teams to ensure that new products and existing product lines align with customer needs and market trends.
  • Advocate for customer-driven product enhancements or new offerings based on customer insights and market feedback.
  • Promotions and Marketing Support :

  • Collaborate with the marketing department to develop targeted promotions, seasonal campaigns, and point-of-sale materials that align with customer objectives and drive sales.
  • Oversee the execution of joint marketing initiatives and promotional events with key accounts.
  • Financial Accountability :

  • Manage the sales budget and ensure that all initiatives remain within financial guidelines while meeting profitability goals.
  • Provide forecasts and financial reports, tracking revenue performance, expenses, and ROI for key accounts.
  • Cross-Functional Collaboration :

  • Work closely with the supply chain, operations, and customer service teams to ensure customer orders are fulfilled accurately and on time.
  • Foster collaboration with internal stakeholders to address customer needs and resolve any operational challenges.
  • Qualifications :

  • 10 years of experience in sales leadership, with a focus on large national accounts, specifically in the food manufacturing, fresh produce, or CPG sectors.
  • Proven track record in managing major retail relationships in natural food retailers (e.g., Whole Foods, Trader Joe’s).
  • Experience in negotiating large-scale contracts, pricing, and promotional agreements.
  • Deep knowledge of the food industry, including trends, distribution models, and customer behavior.
  • Skills & Abilities :

  • Strong leadership skills, with the ability to lead and inspire a team to achieve sales targets.
  • Excellent communication and interpersonal skills, capable of building strong relationships with senior executives and internal stakeholders.
  • Strong analytical skills with the ability to interpret market data and sales trends.
  • Proven ability to develop and implement sales strategies that drive growth and profitability.
  • Strategic thinking, problem-solving, and decision-making capabilities.
  • Experience with CRM systems, sales forecasting, and budget management.
  • Education :

  • Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
  • Compensation and Benefits :

  • Competitive salary based on experience.
  • Performance-based bonuses and incentive programs.
  • Comprehensive benefits package, including health, dental, and vision insurance, 401(k) plan, and more.
  • Opportunities for professional growth and career advancement.
  • Additional Qualifications :

  • Demonstrate excellence in the areas of time management, communications, decision making, negotiations, and project management skills.
  • Ability to lead projects through cross-functional teams.
  • Ability to analyze sales trends and develop sales plans based on opportunities.
  • Outside the box” thinker.
  • Strong business acumen.
  • Must be a team player.
  • Must be competitive and possess a drive to succeed.
  • Must be able to travel 60% of the time.
  • J-18808-Ljbffr

    Salary : $170,000 - $210,000

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