Content Summary : Programmatic Media Buyer at Salt Lake City, for Bonneville Denver
Job Description
Job Description
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Who We Are
At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.
We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!
To learn more about Bonneville and how our local media matters, visit :
Position Overview
The Programmatic Media Buyer is responsible for the progression, operation and management of programmatic capabilities across all of Bonneville, including programmatic display, video, audio, and other mediums, to enable the delivery of impactful results for Bonneville’s clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.
Note : Work configurations are subject to change based on business needs and at company discretion.
- This position is a hybrid role that requires the employee to sometimes work at one of our company sites. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.
What You Will Do :
Primary job duties will include, but are not limited to :
Responsible for implementing and optimizing client strategies and initiatives.Manage the overall success of client campaigns by critically analyzing performance data and making recommendations that may include shifting budget, A / B testing creative and audience segments; to meet key performance indicators.Provide ongoing optimization throughout the duration of the campaign.Integrate digital media initiatives with over-the-air and owned & operated advertising and marketing programs.Work across departments to provide clients with a solid communication and media plan.Execute buying strategies for maximizing media dollars.Act as a liaison between trading desk and fulfillment teams on account, leading day-to-day communications with all parties involved.Collaborate with markets on strategic development, analysis and optimization.Ensure quality control of campaigns, implementing and adhering to a rigorous QA process.As needed, create campaign performance reports communicating the highlights to the media strategist or the sales field.Skills and Experience We Are Looking For :
Bachelor's degree or equivalent work experience in lieu of degree.At least 2 to 4 years of digital agency experience creating and executing on various programmatic channels.Experience developing media strategies and plans (example may be requested).Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.Proficient with DSPs (DV360, SimpliFi, TTD), Ad Servers (Campaign Manager), Web Analytics (Google Analytics), Tag Management Systems (Google Tag Manager).Fluent in media research / math analytics and consumer trends.Proficient with PMP deals and negotiating with various publishers.Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, predictive, etc.Advanced experience with Excel (pivot tables, vlookups, index / match).Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment.Excellent written communication, verbal communication and presentation skills.Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making.Physical Demands
Receive, process, and maintain information through oral and / or written communication effectively.Manual dexterity and fine motor skills to operate computer keys and general office equipment.Ability to work on a computer for prolonged periods of time. Access to a reliable internet connection.Sit and / or stand for extended periods of time.Compensation
60,000 to $70,000 (salary range). This range is inclusive of multiple job levels and geographic locations.
Rate to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal equity and alignment with market data.
What We Offer You : Check Out Our Bonneville Benefits!
Employees at Bonneville can enjoy a broad offering of benefits, including :
Robust, affordable medical, dental and vision coverage with no wait period for enrollment401(k) with Company match and employer-funded retirement account, both fully vested from day onePaid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefitsOpportunities to apply for tuition reimbursementPaid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per yearPaid time off for volunteering (40 hours per year)Employee Assistance Program (EAP) servicesAccess to an entire team of free financial plannersMatches on contributions to charitable organizations after one year of serviceContinuous growth and development opportunitiesDynamic team culture that values teamwork, having fun, and collaborationBonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority / female / disability PWDNET / veteran are encouraged to apply.
Salary : $60,000 - $70,000
