What are the responsibilities and job description for the PPC Manager position at Bonneville International?
Who We Are
At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.
We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!
To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/
Position Overview
The PPC Manager will lead and manage a team of PPC Specialists to develop, implement, and optimize pay-per-click advertising campaigns across various platforms. This role requires strategic thinking, strong analytical skills, and the ability to drive performance improvements to achieve business objectives. Additionally, the PPC Manager is responsible for training team members, fostering collaboration, and maintaining a high standard of work.
Note: Work configurations are subject to change based on business needs and at company discretion. This position is hybrid role; we require the employee to work at our local market site one day per month. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.
What You Will Do:
- Primary job duties will include, but are not limited to:
- Oversee the PPC team workflow and day-to-day activities.
- Work on campaign strategy with PPC Specialists and account reps.
- Collaborate with department managers on team building and processes.
- Work with provider reps directly to enhance overall performance of campaigns.
- Launch and optimize various PPC campaigns.
- Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
- In-depth keyword research and planning (discovery and expansion).
- Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards).
- Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand.
- Collaborate with other markets & teams to ensure campaign goals and expectations are met.
- Make recommendations to PPC Specialists on larger client accounts.
Skills and Experience We Are Looking For:
- At least 3 years of managing a PPC team.
- Proven expertise Conversion Rate Optimizations.
- Strong knowledge of Google tools such as GA4, GTM, Zapier, etc.
- Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.
- A self-driven and reliable problem solver that can work efficiently with little to no supervision.
- Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines
- Google Ads Certified is required
Salary : $50,000 - $97,000
