What are the responsibilities and job description for the Store Manager position at Bonnie Clyde Eyewear?
Company Description
Bonnie Clyde® is an indie eyewear label that embraces love and rejects cynicism. We combine generational manufacturing experience with contemporary culture and timeless sensibilities, using high-quality materials like biodegradable cotton acetate and titanium.
Role Description
The Store Manager will oversee all aspects of the store’s operations, focusing on driving sales, building strong customer relationships, and fostering a welcoming, community-driven atmosphere. They will lead and motivate the sales team, manage daily operations, and ensure the store meets profitability goals. This role requires a hands-on leader who can balance operational excellence with creative community building to energize the store and grow its presence.
Full-time position
In-person schedule (Must be available to work in DTLA office)
Works closely with PT store associates, operations team, and CFO
Salary — 50k to 54k
Responsibilities
Sales and Profitability :
Take full ownership of the store’s financial performance, focusing on revenue growth, net profits, and achieving sales targets.
Track and analyze key metrics to develop and implement strategies that drive results.
Build and maintain systems to monitor and analyze store performance.
Use data insights to recommend and implement strategies for continuous improvement.
Customer Engagement and Community Building :
Build and maintain a comprehensive customer profile system, including a VIP clientele list, to personalize follow-ups and enhance customer loyalty.
Foster a welcoming, community-driven atmosphere, ensuring customers feel connected to the brand and its ethos.
Develop specific language and key points to explain brand story, history, and ethos.
Create and execute in-store events and activations to attract new customers and retain existing ones.
Team Leadership and Development :
Recruit, train, and manage a high-performing sales team, setting clear performance expectations and fostering a collaborative culture.
Provide consistent feedback, guidance, and support to ensure staff uphold brand standards and deliver exceptional customer experiences.
Operational Oversight and System Building :
Establish and maintain robust operational systems, including inventory tracking, traffic counting, and sales conversion analysis.
Develop processes for customer interaction tracking, inventory audits, and efficient store workflows.
Manage daily store operations, including maintaining cleanliness, troubleshooting issues, and overseeing visual merchandising.
Communication and Team Coordination :
Act as the bridge between the store and the broader team, providing updates and ensuring alignment on goals and initiatives.
Proactively communicate store needs, such as promotional support or event coverage, to the marketing and content teams.
Occasionally assist with content creation, including capturing photos or videos of in-store activities for social media.
Event Planning and Marketing Integration :
Collaborate with the marketing team to plan, propose, and execute creative in-store events and partnerships.
Ensure events align with the brand’s identity and contribute to increased traffic and sales.
Store Presentation and Maintenance :
Ensure the store is consistently clean, organized, and visually appealing, with high standards for presentation.
Lead by example by tackling tasks directly when needed, fostering a culture of responsibility and accountability.
Work closely with creative director to develop store team’s front-facing uniform.
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