What are the responsibilities and job description for the Bonobos is hiring: Sr Manager Social Media & Communication in New York position at Bonobos?
Overview
About PHOENIX
PHOENIX Retail, LLC is a Direct-to-Consumer platform operating EXPRESS and BONOBOS in the United States. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at and .
About Bonobos
We are on a mission to make fits and connections that inspire people to be themselves. Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 60 Guideshop locations. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before.
The Bonobos team is vibrant, collaborative, and inclusive. We value self-awareness, empathy, intellectual honesty, positive energy, and judgment, often over experience. We've created a culture where collaboration and communication are paramount, all while making time for fun and celebrating extraordinary efforts.
Location Name
New York Office
Responsibilities and Qualifications
Bonobos is seeking a Senior Manager, Social Media and Communications. This role is a key member of the Marketing Team and plays a pivotal role in transforming the social media and communications capabilities of Bonobos. This role leads the development of Bonobos' social media strategy and in creating the blueprint for how Bonobos' branded social channels and landscape express the brand. This role is responsible for leading strategic and tactical social media and influencer programs, with budget responsibility. This role plays a key part in defining the role of each branded social channel content creation and development, community building, influencer management, and in integrating social with other marketing channels season after season. In addition, the Senior Manager, Social Media and Communications role is responsible for developing and executing strategic communications initiatives to increase awareness of and affinity for the Bonobos brand and its leadership team. This role maintains oversight and accountability for all internal and external communications, including strategy, design, execution, and measurement. Furthermore, this role oversees and operationalizes external agency partners, collaborates with a network of PR-related teams, and partners with internal cross-functional teams, including both Bonobots and parent organization, Phoenix Retail.
KEY RESPONSIBILITIES
Social Media
- Lead the development of Bonobos' social media strategy, and in creating the blueprint for how Bonobos' branded social channels and corresponding landscape express the brand
- Drive brand awareness and introduce Bonobos to new audiences while building engagement and loyalty to our overall customer base
- Define the role of each social media channel and corresponding audience, influencers, and ecosystems
- Explore, identify, and source emerging channels and sources of content where our target consumers are in discovering brands and engaging content.
- Build and develop content buckets aligned with integrated marketing channels and product focus / strategy
- Align key tent pole moments for the brand and develop social content calendar aligned with marketing & product calendar
- Amplify key seasonal moments via creative activations built on a social-first lens
- Collaborate with Brand and Creative teams in developing brand-led content that align with Creative seasonal productions but more social-first lens
- Collaborate with the Brand team in defining and developing creator-led content : identifying strong creators for Bonobos that are plugged-in to brand-relevant trends and building a network of influencers to create strong content for all platforms
- Collaborate with Creative team to build a social-relevant production plan that meets the content needs aligned with each social platform
- Cultivate a robust network of micro-, nano-, and macro-influencers and ambassadors to create UGC and amplify the brand in the social media space
- Identify and capitalize on trends and viral moments and activate brand on a social level to drive conversation
- Build a strong foundation for community management with a focus on engaging and expanding on conversations with external audiences
- Define and manage social-relevant KPIs and metrics aligned with business and brand goals
- Manage and maintain social media budget.
Public Relations & Communications
REQUIRED EXPERIENCE & QUALIFICATIONS
CRITICAL SKILLS & ATTRIBUTES
Benefits and Compensation :
PHOENIX offers a range of benefits to help protect full-time associates health and long-term financial security including :
Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.
Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.
Salary Range
120,700 - $187,700
Closing
An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies : Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.
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Salary : $120,700 - $187,700
