What are the responsibilities and job description for the VP of Marketing, B2B SaaS position at Boomtown Accelerators?
Reports to : CEO Location : Remote, Colorado Ideal Salary : $175,000 - $200,000 (dependent on experience and qualifications plus bonus potential and stock options)
Please make an application promptly if you are a good match for this role due to high levels of interest.
Responsibilities :
- Build, manage, and coach a high-performing marketing team, including demand generation, content, creative, and marketing communications.
- Manage and scale a marketing funnel and marketing-driven revenue model where more than 75% of the pipeline is generated through marketing-led initiatives.
- Collaborate closely with the VP of Sales and sales organization to meet quarterly and annual pipeline goals.
- Optimize a digitally centered demand generation and content engine that aligns with the buyer's journey of marketing operations professionals and leaders.
- Scale a mature account-based marketing (ABM) approach to reach our ideal customer profile for large enterprise B2B SaaS and business services organizations.
- Partner with product management to support feature and product launches, maximizing upsell revenue and net revenue retention (NRR).
- Regularly update positioning and messaging to reflect shifts in market trends, customer pain points, and changes in the buyer’s journey.
- Refine and maintain our Ideal Customer Profile (ICP) and Acceptable Customer Profiles by monitoring customer and prospect behavior.
- Manage marketing budgets and expenditures, achieving a marketing ROI of 5 : 1 or better, with a goal of progressing to 10 : 1 over time.
- Ensure brand standards are consistently met.
- Build and nurture strong relationships with executive team members.
- Develop and execute a content marketing strategy that supports SEO, pipeline progression, performance marketing, and a nascent ABX (account-based experience) approach.
- Additional responsibilities as assigned.
Minimum Requirements :
Preferred Requirements :
Perks of Working at CaliberMind :
Equal Employment Opportunity Statement :
CaliberMind is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds and experiences to apply, as we are dedicated to fostering a diverse and supportive workplace.
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Salary : $175,000 - $200,000