Advertising Administrator

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

WE LOVE OUR WORK.

• Serves as a liaison between internal departments and all supporting departments
• Develops content and advertising strategy; Proposes recommendations to Leadership and executes upon approval
• Supervises flow of work orders, to include writing creative briefs, modifying job orders, and coordinating traffic to ensure timelines are met and projects are completed within budget.
• Identifies and escalates issues to keep deadlines on schedule. Assigns tasks as needed for re-prioritization; communicate effectively with all internal and external clients
• Produces advertising, graphics, direct mail and multimedia using creative design concepts and original designs in collaboration with Corporate Marketing
• Reviews projects and creative content for errors before printing and publishing them in conjunction with Corporate Marketing. Suggests improvements and changes as necessary.
• Maintains graphic library for asset usage in multi-media and in-house murals, signage and collateral for assigned properties
• Responsible for updating and scheduling all on floor collateral including traditional printed signage and digital
• Assists with development and execution of advertising campaigns; Makes recommendations for improvement as needed
• Provides direction and recommendations to ensure brand is consistently represented
• Assists in managing all marketing support services to include advertising, public relations, and internal department requests; Responsible for press releases and media correspondence in relation to marketing programs or property advertising
• Responsible for inputting and managing job requests in the project management system
• Updates information and schedules within the project management system in a timely manner to ensure that all information is accurate and up to date; Generates status reports and distribute as necessary; Creates ad-hoc reporting as needed
• Assists with occasional resizing of images and other basic small in-house graphic requests using Adobe Photoshop, InDesign & Illustrate. Basic knowledge of Adobe Creative Suite a plus.
• Assists in research for marketing and advertising projects; provides administrative support to the Marketing Department as needed
• Responsible for tracking marketing programs including promotions, special events, direct mail, etc.; creates reports with cost analysis and program evaluation; reviews and discusses results with manager to improve, change, and/or enhance programs
• Enthusiastically supports, actively promotes, and demonstrates superior customer service, positively effects interactions with guests and Team Members, and has the resiliency to deal with difficult guests in all types of business conditions and the ability to work harmoniously with coworkers
• Works closely with Marketing leadership to implement social media goals and strategies, ensuring that campaigns align with PR and marketing initiatives
• Attends property events and activities to gather content (including evening and weekend events)
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management
• Help with promotional logistics including assembly of displays, unpacking/moving gifts, etc.
• Perform other duties may be assigned as necessary:

BRING US YOUR BEST.

• Associate degree (A.A.) in Marketing, Finance, or related area required; or equivalent combination of education and experience.
• One (1) year of related experience required, preferably in Marketing.
• Must have excellent written and verbal communication skills; must be fluent and literate in English.
• Ability to maintain a high level of confidentiality and professionalism.
• Must be proficient in Microsoft Office applications (Word, Excel, Outlook, etc.).
• Must have excellent customer service and interpersonal skills.
• Strong client interface and presentation skills required.
• Demonstrated ability to drive toward results.
• Ability to work collaboratively and communicate effectively with team members at all levels of the organization.
• Ability to maintain a high level of energy and take a proactive and strategic approach to dealing with issues.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
• Must have strong problem-solving, decision-making, project management, and organizational skills.

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet.

We're changing entertainment. Follow us.

Equal Opportunity Employer

STARTING SALARY: $40,000, depending on experience.