Display, OLV and CTV Marketing Lead

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities

We are seeking a talented Display, OLV & CTV Marketing Lead to join our Acquisition Team. The Display, OLV & CTV Marketing Lead will be responsible for creating and implementing effective display and high impact campaigns that drive online and in-store traffic, conversions, and revenue. The ideal candidate is a strategic thinker with experience in managing digital display, OLV, Native and programmatic campaigns, and can work collaboratively with cross-functional teams to achieve business objectives.

Key Responsibilities:

• Manage the development and execution of all digital, OLV and native display campaigns executed by our media agency and focused on qualified customer prospecting, education and conversion
• Lead the development of high quality creative to achieve success across all placements and parts of the funnel
• Manage the identification and creation of new audiences and placements designed to find efficiencies and expand prospecting
• Manage end-to-end campaigns, including planning, design, segmentation, scheduling, testing, and reporting
• Monitor and analyze campaign metrics, such as click-through rates, conversion rates, and revenue, and make data-driven recommendations for optimization
• Maintain and update digital, OLV and native display campaigns marketing calendar and ensure timely delivery of campaigns
• Collaborate with cross-functional teams, including content, design, product, and development, to ensure consistent brand messaging and a seamless user experience across all display touchpoints
• Stay up-to-date on DSP and programmatic best practices and industry trends and apply them to improve campaign performance
• Build and manage relationships with media agency, service providers and other vendors
• Manage budget and provide regular reports on campaign performance and ROI
• Lead QBR events with channel and agency partners to review work and plan ahead

Skills, Experience and Requirements

Education and Experience:

• Bachelor's degree in marketing, communications, or a related field
• 4 years of experience in display marketing, preferably in a B2C environment

Skills and Qualifications:

• Proven track record of successfully managing campaigns that drive, conversions, and revenue
• Experience with DSP/programmatic buying solutions
• Experience managing a media agency
• Strong analytical skills and ability to use data to make informed decisions
• Excellent communication, collaboration, and project management skills
• Knowledge of display and programmatic best practices and industry trends

Visa sponsorship not available for this role

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.