What are the responsibilities and job description for the Senior Content Marketing Manager position at Booster?
About AmbientAmbient combines a decade of operational experience with design and engineering prowess to improve apartment living and management in the most impactful, cost-effective way possible.The name "Ambient" embodies our vision to create a category-defining platform that seamlessly integrates smart technology into the built environment and transforms the way people live, visit, and work in multifamily communities. Our focus is on increasing the value of multifamily properties by making them more efficient to operate and more comfortable to live in.SummaryAs the content marketing lead, you’ll play a pivotal role in establishing Ambient as a well-known and authoritative brand for B2B audiences in multifamily. You will be responsible for owning and executing a content strategy that focuses on enabling and scaling our full-funnel marketing efforts, including ABM. As a senior individual contributor, you’ll be responsible for the creation and distribution of impactful, conversion-focused content that supports marketing initiatives throughout the buyer’s journey.This is a unique time to join Ambient as we have some important challenges ahead of us. Content marketing will play a big part in this. If you’re looking for a role with significant ownership and visibility, we’d love to hear from you!ResponsibilitiesStrategy development : Develop full-funnel content marketing strategies and editorial plans that reinforce our brand positioning and achieve awareness and engagement goals across email, social, blog, web, and events.Content creation and optimization : Drive production, reporting, and optimization of content that engages target accounts and optimizes ABM outcomes through direct outreach, email campaigns, social media, paid ads, and website landing pages.Sales enablement support : Create content in collaboration with sales, product marketing, and creative teams that support different stages across the sales funnel, including whitepapers, one-pagers, and case studies.Event content strategy and production : Create compelling event assets such as awareness emails and follow-up guides that align with event objectives and support post-event engagement.Web content management : Create and optimize website copy and landing pages in collaboration with development, design, and product marketing to enhance prospect engagement and drive sales conversions.Scaling content production : Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs.Content editing : Serve as editor for communication content created in-house and through freelancers, supporting execution of campaigns across paid media, SEO, SEM, and ABM.Performance measurement and reporting : Analyze performance data and feedback to drive improvements and ensure that content effectiveness is linked to business outcomes.Qualifications7 years of content strategy and execution experience (some experience with multifamily or smart home technology is a bonus, but not required).Experience creating content that accurately reflects a consistent brand voice and tone.Experience creating emails and pulling reporting from Hubspot.Experience with site analytics tools like Google Analytics, Google Search Console, and Hotjar.Proficiency with SEO best practices and experience using SEO-related tools including, but not limited to, SEMRush, BrightEdge, etc.Strong understanding of digital marketing fundamentals and content best practices.Ability and willingness to travel twice per quarter.Success CharacteristicsDedicated to achieving an exceptionally high bar in content quality and business impact.Relentless curiosity about our customer and their needs across the purchase journey.Demonstrated ability in maintaining a consistent brand tone of voice and look and feel.Demonstrated effectiveness in clearly communicating goals, progress, and outcomes regularly to key stakeholders, driving transparency and accountability.Proven track record working in partnership with creative, development, sales, product marketing, and growth marketing teams.Demonstrated ability to manage multiple projects simultaneously with a strong attention to detail and maintaining quality and deadlines.Ability to navigate under ambiguity, with a passion for a test and learn approach to decision-making.#J-18808-Ljbffr
