Social Media Manager

SOCIAL MEDIA MANAGER

New York City, USA (Hybrid Working)

A benchmarked salary between $70,000 to $87,250 (DOE) based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

👋 Who we are

Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow.

For the last 10 years, we’ve helped brands navigate and harness the chaos of social bringing method to the madness. From household names like Uber, Mars and Ford to the next generation of big brands like Seedlip and Primark.

We're powered by Croud, a leading performance marketing agency. As agencies we work closely to help brands see the value of bringing brand and performance together. As a result you’ll benefit from being part of the Croud Group, office and team.

We're an ambitious team of almost 150 people across the UK & US and not stopping there.

We're growing fast, and looking to recruit one of the founding members of our US team.

As Social Media Manager you will be responsible for representing our client’s communities, and working with our Strategists on the best social-first tactics to bring our strategies to life.

This role would suit someone who is immersed in social–first trends and internet culture, someone who enjoys working in a fast paced and collaborative environment, and has an entrepreneurial mindset.

✏️ What you'll be doing:

• Culture Scouting: Looking for reactive opportunities in community and culture and ideating the best ways for our clients to enter those moments in real-time.
• Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.
• Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
• Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts
• Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Instagram Reels, Instagram Stories, TikTok, ensuring the content complies with best practise for each platform.
• Influencer Management: Identifying relevant creators for our clients to partner with, and leading on the end-to-end process from identification to briefing.
• Reporting: Evaluating the organic performance of our content for our clients, sharing valuable insights and creative analysis to drive forward the iteration of our strategies and output delivery.
• Collaboration & Communication: Working in a nimble and collaborative environment, you will work closely with our Strategist, Account Director, and Social Media Manager to ensure we are delivering leading social-first delivery for our clients, ideating and communicating regularly.

👀 Who we're looking for:

• A creative, social native: You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok & Reels)
• You are immersed in social and popular culture: The "chronically online" friend in the group, regularly keeping up to date with the latest social trends across platforms and in popular culture.
• You are quick-witted, and have a flair for comedic community management, able to "speak the internet" with a strong understanding of social in-jokes and language.
• You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.
• You are collaborative: This team requires all hands on deck, with lots of in-person communication and collaboration.
• Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection
• Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and have the mindset of growth as well as the ambition to get there
• You'll have two or more years of experience working with social media (agency-side preferable)

✌️ Our values:

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better... is about our culture of collaboration and commitment to development.

We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

💙 Everyone's welcome:

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

⭐️ Benefits

Every Born Social US employee is eligible for the benefits listed here on the Croud careers site which include:

• 20 days vacation a year 12 public holidays
• Full Paid Medical Insurance (including dental and vision)
• Annual performance bonus
• 401k matching plan
• Gym Membership contributions
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Quarterly team offsites / Regular socials
• Free Citibike membership
• Recruitment referrals bonus
• Agile working policy

Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.