What are the responsibilities and job description for the Demand Generation Intern (Summer)- Diablo/Freud Tools position at Bosch Group?
Company Description
THE BEST NEED THE BEST.
Known as "The Game Changers”, Diablo/Freud Tools (www.DiabloTools.com and www.FreudTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo/Freud Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo/Freud Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.
At Diablo/Freud Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2024. Additionally, Diablo/Freud Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today!
Diablo/Freud Tools is looking for a creative, go-getter intern to work alongside our digital marketing team in creating and executing digital advertising and email campaigns. You are currently at a college or university pursuing a degree in advertising, marketing, communications, graphic design, or related field and are interested in gaining real-world experience with an industry-leading organization. You are comfortable using a PC. Previous knowledge of construction products and/or power tools is not required.
Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best!
Job Description
As a rock-star demand generation intern, you will take your education and previous work experience to develop multi-channel marketing campaigns that maximize demand and ultimately influence sales/conversions. An obsession with quality and the ability to solve business challenges with creativity while keeping the audience in mind is your motivation and driving-force to be the best. Primary duties include, but are not limited to:
- Develop and execute in coordination with the demand generation specialist and digital marketing manager, short- and long-term multi-channel digital programs and campaigns that drive demand and click through to branded websites.
- Optimize Google Ad and other display advertising campaigns.
- Conduct audience segmentation and targeting to build effective campaigns.
- Develop and execute e-mail communications utilizing automation tools such as HubSpot.
- Collaborate with graphic designers on creative content support.
This full-time internship (40-hours/week) will be based onsite out of our Atlanta office from June 2-July 31, 2025. This role is not remote.
Qualifications
- Current university student in good standing (min. 3.0 GPA); pursuing a Bachelor’s, Master’s, or Doctorate degree in advertising, marketing, communications, graphic design, or similar field of study.
- Able and willing to work on-site.
- Comfortable using a PC for design work.
- Previous working or intern experience (preferably 2-3 years) in demand generation, digital campaigns and/or, inbound marketing.
- Previous working or intern experience (preferably 1-2 years) with ads manager platforms and email marketing platforms (ex: HubSpot).
- Current knowledge of the latest digital marketing techniques and marketing technology
- Ability to extract meaning from data and use this to optimize both current approach and future programs.
- Excellent communication & written skills.
- Ability to manage time, multi-task and meet tight deadlines.
- Detail-oriented to produce accurate and high-quality work.
Additional Information
Diablo/Freud Tools is a division of the Robert Bosch Tool Corporation and is guided by the principles of founder Robert Bosch. We are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world. We offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135 years.
This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Diablo/Freud Tools:*
GO DIABLO/FREUD TOOLS, AND EXPERIENCE BIG REWARDS.
Diablo/Freud Tools offers competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.
Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
Equal Opportunity Employer
With more than 400,000 associates in a variety of locations, including 60 countries worldwide, diversity and inclusion (D&I) is a lived experience at Robert Bosch Tool Corporation.
By choice, we are committed to a diverse workforce – EOE/Protected Veteran/Disabled.
Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.
