Head of Global Online Marketing Power Tools Outdoor and Garden

Job Description

Core Responsibilities :

Drives the BU Online Touchpoint Strategy and roadmap, ensuring appropriate adoption and implementation

Leads Bosch Online Touchpoints Team to translate and implement Bosch brand strategy on all online touchpoints worldwide

Overall responsibility for a full-funnel online engagement strategy

Ensures consistent implementation of online touchpoints in regions and achievement of Business Unit and Marketing KPIs

Tasks :

Provides online trend related input to long-term brand strategy to achieve preferred choice for Professional and Private users

Leads team which details out and implements brand strategy across all Ps and online touchpoints worldwide

Ensures touchpoint management is based on user journey insights and thorough analysis of market, competitor and user behaviour

Ensures touchpoint implementations achieve Business Unit and Marketing KPIs, incl. Brand health and development of corrective actions

Represent BU in cross-BU online touchpoint related projects

Qualifications

Background

You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus).

Experience

Experience in working in complex organisation and international stakeholders. Deep knowledge of online Marketing incl. Brand, Marketing Strategy and Concepts, User Journey, and marketing effectiveness with more than 5 years of Experience in D2C business. At least 2-3 years leadership experience.

Personality

You have strong leadership communication and presentation skills. You have result oriented mindset. Strategical thinking with the ability to conceptualize. High openness, willingness to learn.

Working practice

Analytical skill to analyze and derive Data & research driven decisionsUnderstanding of Sales & Distribution channels in Power Tools and Garden Industry. Willingness to travel.

Languages

You have fluent English. Other language knowledge is an advantage.

Additional Information

Get to know our #LikeABosch benefits.

We would like to help you

GROW

so we offer you :

Financial security & recognition :

We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

Trainings and professional development :

We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

Career development

We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY

the benefits of balancing your life and your work, so we pay attention to :

Your work life-balance :

You can work from our activity based

offices

designed for creativity and efficiency

or from home

while enjoying

flexible working hours

• We offer childcare possibilities and

sabbatical

option.

Your health and well-being :

We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing

onsite medical center

and organized

regular health checkups.

We also offer you

several perks and benefits :

You can use your annual

cafeteria

allowance flexibly for

family support

tax-free kindergarten and nursery allowances),

health care

mobility

car sharing services) and

recreation

onsite canteen, we

support when you work from home and if you live far, we cover your

commute costs

loyalty

with jubilee gift and extra jubilee

holiday

You could join

INSPIRING

community worth to belong :

We are true to

our values : We are committed to

sustainability

we value that everyone is different and that

diversity

makes us truly successful. We also take

social responsibility

seriously and regularly organize charity actions, blood donations and support worthy causes.

Team building activities and

community events

are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work

LikeABosch

Please apply with your English CV!

If you require any further information, please feel free to contact us on the following number : 36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08 : 00 till 16 : 00