What are the responsibilities and job description for the Bose Corporation in is hiring : Manager, Brand Media in Framingham position at Bose Corporation in?
Manager, Brand Media (Finance)
You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying "hello." It's in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We've dedicated ourselves to improving it for nearly 60 years. And we're passionate down to our bones about making whatever you're listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
We are seeking a strategic and analytical Brand Media Manager to drive our brand's media investment strategy, ensuring a seamless connection between media, creative, and full-funnel audience planning. This role is responsible for developing media strategies that maximize attention, engagement, and brand impact, leveraging Marketing Mix Modeling (MMM), attention-based measurement, and advanced audience segmentation.
The ideal candidate will blend data-driven media planning with creative storytelling to enhance consumer experiences and drive brand growth. They will play a pivotal role in pioneering innovative, cross-channel media strategies that reinvent how the Bose brand connects with consumers in a constantly evolving media landscape. Success in this role requires deep media expertise, strong communication skills, and the ability to collaborate across multiple cross-functional teams.
Key Responsibilities
- Drive a cohesive and coordinated media strategy within the US and EMEA markets, bringing the Bose brand to life for consumers.
- Plan and optimize cross-channel media investments to create a seamless consumer experience, ensuring connectivity between brand-building and performance media campaigns.
- Lead day-to-day relationships with external media agencies and partners, ensuring campaigns are executed with excellence, aligned with business objectives, and consistently deliver results.
- Collaborate with Analytics and Performance Media teams to ensure accurate measurement, optimization, and a deep understanding of our audiences and investments.
- Oversee media budget processes, including reconciliation and invoice approval.
- Expertly present media strategies, plans, and insights to marketing leadership, cross-functional teams, and product leadership.
Connecting Media, Creative, and Consumer Attention
Campaign Execution & Optimization
Measurement & Performance Analytics
Collaboration & Stakeholder Management
Qualifications & Skills
Experience
Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.
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