Sr. Director of Marketing, Automotive

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

We are seeking an experienced and strategic Senior Director of Marketing to lead our marketing efforts in the automotive sector, focusing on OEM (Original Equipment Manufacturer) partnerships. This key leadership position will oversee and guide the development of go-to-market (GTM) strategies, brand positioning, product marketing, sales enablement, and customer activation efforts for our automotive business. As a senior leader, you will work cross-functionally with product, sales, and operational teams to drive success and growth in a competitive market, positioning our brands to meet the unique needs of automotive OEMs.

The Senior Director will play a crucial role in defining and executing the brand strategy application to the Automotive sector, managing customer relationships, and aligning marketing and product strategies to elevate the business. You will bring an in-depth understanding of branding, building propositions that deliver value to end consumers to be leveraged for marketing strategies that resonate with car manufacturers, enabling them to recognize the value we offer.

Key Responsibilities

Brand Strategy & Positioning:

• Brand Definition & Positioning: Lead the definition of our OEM brand's positioning relative to the broader portfolio of brands of Bose Corporation. Collaborate with Brand and Strategy teams to define criteria that guide brand applicability, considering elements like equity attributes, heritage, product portfolio, and forward-looking strategies.
• Brand External Communication: Develop and articulate brand positioning and application strategies in external documents that support sales teams during Bose Automotive business pursuits.
• Brand Pitch Development: Craft persuasive brand pitches and collaterals that effectively communicate the merits, benefits, and business potential of our brand to OEM partners.
• Brand Guidelines & Standards: In partnership with Brand and Strategy teams, develop and maintain brand standards and guidelines to ensure accurate and consistent brand representation internally and externally.
  
  

Product Marketing & OEM Strategy

• OEM Insights: Leverage deep knowledge of OEM needs and preferences to influence product marketing and management decisions, ensuring alignment with product and consumer strategies for optimal selling potential.
• Technology Storytelling: Collaborate with product marketing teams to develop compelling technology narratives that resonate with specific OEM pursuits and market needs.
• Narrative Crafting: Lead the development of pursuit narratives that combine brand identity, technology, and specific product/vehicle applications, activating these stories throughout the selling and launch process.
• Consumer-Facing Collateral: Work closely with product marketing and creative teams to design relevant, consumer-facing collateral for use in OEM selling engagements and in partner-owned or consumer-facing assets.
  
  

Go-to-Market (GTM) Strategy

• Strategic Thought Partner: Serve as a trusted advisor to business teams in defining “Where to Play” and “How to Win” strategies for our automotive pursuits.
• GTM Planning & Playbooks: Elevate the GTM planning process by refining external engagement strategies, defining marketing objectives aligned with the business roadmap, and leading annual operating plans that support business acceleration.
• Learning & Insights: Lead collaboration with product marketing, insights, and analytics teams to develop a learning agenda that uncovers opportunities, challenges, and tactics for continuous market engagement and growth.
• Playbook Innovation: Innovate and refine playbooks covering key areas like Brand Value leverage, Purchase Journeys, Application rate maximization, and Onboarding experiences to ensure consistent and impactful activation.
  
  

Account Management & Relationship Building

• OEM Relationship Development: Cultivate strong relationships with key marketing and product decision-makers, influencers, and stakeholders within each OEM partner organization.
• Industry Awareness: Stay ahead of trends and shifts in the automotive industry and corporate landscape to anticipate their impact on current and future engagements.
• Tailored Engagement: Understand the nuances of each OEM's culture and hierarchy, adjusting your approach to balance formal and informal communications and ensuring you bring in the right stakeholders at the right time.
• Proactive Problem Solving: Lead proactive troubleshooting, leveraging creativity and leadership within cross-functional teams to resolve issues and drive success in business pursuits.
  
  

Activation & Execution

• Engagement Planning: Develop comprehensive, thoughtful yearly engagement plans that align with annual operating plan (AOP) strategies and priorities.
• Activation Support & Measurement: Define the merit and necessary support for activations, ensuring measurable outcomes and clear prioritization.
• Playbook & Toolkit Development: Using brand guidelines, create and refine playbooks and toolkits that enable frequent, scaled activations while improving planning, production efficiency, quality, and overall impact.
  
  

Qualifications

• Experience:
• 15 years of experience in marketing, specifically in context where managing, leveraging and selling the power of the brand is key.
• Proven expertise in developing and executing go-to-market strategies, brand development, and product marketing in a complex business environment.
• Proven ability to connect brand strategies to commercial needs.
• Experience in account management and building strong, long-lasting relationships with senior stakeholders and decision-makers.
• Passion and understanding of the automotive landscape is preferred.
• Skills:
• Exceptional strategic thinking, problem-solving, and leadership abilities.
• Strong communication skills with the ability to craft compelling narratives that resonate with automotive OEMs.
• Advanced knowledge of brand management, marketing analytics, CRM tools, sales enablement platforms, and product marketing methodologies.
• Ability to manage multiple initiatives simultaneously and effectively prioritize tasks in a fast-paced, high-stakes environment
  

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to applicant_disability_accommodationrequest@bose.com. Please include "Application Accommodation Request" in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.