What are the responsibilities and job description for the Website Content Specialist Job at Boston Childrens Hospital in Boston position at Boston Childrens Hospital?
Job Posting Description
Boston Children's Hospital Trust is the philanthropic resource for the hospital which provides vital funds to support our cutting edge research, community outreach, patient family programs and medical education.
Reporting to the Senior Director of Donor Communications, the Website Content Specialist is responsible for optimizing the user experience on the Trust website. This role is critical to the success of the site in driving Trust goals for revenue and donor engagement. The Specialist will update content, optimize donor journeys, and track metrics of site activity. They will work closely with both the channels and content teams, as well as technical teams and vendors, to create content, maintain performance, and optimize the experience for the best possible donor and donor prospect journeys.
This Website Content Specialist will :
- Own the user experience of new website, including Drupal and TeamRaiser pages.
- Collaborate across the Communications team and with the wider Trust organization to develop UX and content to drive organizational objectives.
- Source content and images as needed to fully leverage the website to meet our organizational strategic goals.
- Collaborate closely with the Channel Marketing Specialist on bringing website reporting into multi-channel dashboards.
- Manage website promotional calendar and the website portion of an over-arching promotional calendar for both the Trust site and Hospital website.
- Manage various tracking documentation including website marketing URLs and redirects, needed website content updates, features backlog, and other documents as needed.
- Own the improvement of the site as a revenue driver including donation forms and donor journeys.
- Partner with the BCH Marketing and Communications web team to optimize the journey between the sites, driving improved revenue and event participation from visitors coming from the BCH site.
- Manage business requirements for website reporting, collaborating with technology team to be sure all tagging / tracking is in place and to ensure robust and accurate website reporting.
- Drive quality control and ongoing optimization.
- Collaborate closely with the Channel Marketing Specialist on bringing website reporting into multi-channel dashboards.
To qualify, you must have :
Boston Children's Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
