What are the responsibilities and job description for the Global CX Strategy Senior Manager position at Boston Consulting Group?
WHAT YOU'LL DO
Boston Consulting Group (BCG) is seeking an experienced Global Senior Manager of Customer Experience (CX) Strategy to build and lead the CX function within the global marketing team. This role will focus on developing CX strategies and customer journeys for BCG's top Fortune 500 clients, enhancing global campaigns through data-driven insights, and creating integrated experiences across digital and traditional touchpoints. Reporting to the Global Director of Customer Experience, this role will also manage a small team and collaborate cross-functionally to ensure seamless CX integration.
WHO WE ARE
BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible-and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- 7-10 years of B2B experience in customer experience, journey mapping, and persona development.
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Experience working with cross-functional teams in digital marketing, product development, and analytics.
- Proven expertise in CX research and journey mapping tools.
- Strong data analytics skills with experience using platforms like Tableau, Google Analytics, and Adobe Analytics.
- Familiarity with marketing automation platforms (e.g., Marketo, Salesforce) and ABM tools (e.g., Demandbase).
EQUAL OPPORTUNITY
BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
YOU'RE GOOD AT
Key Responsibilities :
1. CX Strategy & Execution
2. Persona Development & Customer Insights
3. Campaign & Journey Mapping
4. CX Research & Optimization
5. People Management
YOU'RE GOOD AT (CONT'D)
Core Competencies
YOU'LL WORK WITH
CX sits within the BCG Global Marketing team, within Digital Marketing and Products. Your CX Strategist role requires close collaboration with Marketing Analytics, Audience Insights, and Product & Development teams, as well. Within the CX team, you have CX & Journeys, UX, and a designated Account & Commercial Marketing function-similar to traditional ABM, which present you with opportunities to build journeys and strategies in support of Commercial Marketers, Practice Area Marketing (Industry / Function-specific), plus, Business Development, GTM, and Sales focused colleagues. You will collaborate frequently with client account teams, including Managing Directors and Partners, and liaise with cross-functional teams to deliver cohesive, impactful customer journeys that elevate BCG's brand and client relationships.
