What are the responsibilities and job description for the Marketing Manager - Public Sector position at Boston Consulting Group?
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Marketing Manager within BCG’s Public Sector Practice Area (PA), you will be part of a purpose-driven team focused on developing and amplifying the best of BCG’s thought leadership and marketing experiences for government leaders across the world.
Working in close collaboration with the Marketing Director, Sector Managers, Regional Marketers and the PA leadership, you will be responsible for the preparation and execution of complex PA marketing efforts. The scope of activities would span across the full suite of internal, external marketing and communications.
Responsibilities include :
- Implement comprehensive strategies to elevate BCG’s Public Sector Practice, ensuring alignment with global business objectives and thought leadership initiatives.
- Lead the creation and management of high-quality content, collaborating with practice leaders and subject matter experts to produce impactful reports, articles, and digital assets that resonate with target audiences.
- Design and execute integrated cross-channel marketing campaigns, utilizing social media, email marketing, BCG.com, public relations, and external partnerships to enhance the visibility and impact of Public Sector insights and events.
- Lead the planning and promotion of flagship events and sponsorships, supporting robust BCG representation at key industry conferences and public sector forums; maximizing impact and engagement.
- Collaborate closely with legal and risk management teams.
- Align with regional and global marketing counterparts to ensure cohesive messaging and amplification of Public Sector initiatives across all geographies.
- Utilize data analytics to monitor and assess marketing performance, deriving actionable insights to refine strategies and improve engagement metrics continually.
- Enhance internal communications and knowledge sharing, fostering a collaborative environment among Public Sector teams and promoting the dissemination of best practices and key learnings.
YOU'RE GOOD AT
What You'll Bring
Who You'll Work With
PA Marketing Director, Sector Managers, global and regional marketing colleagues, and senior stakeholders from across our Public Sector community.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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