What are the responsibilities and job description for the National Account Director position at Boston Globe Media Partners?
Job Description
Job Description
Boston magazine is a regional media company that produces award-winning journalism in print, digital, and social media as well as our area’s best-in-class live and virtual events. From personalities to business professionals, city life to society, and culture to real estate, our brand sparks and influences the most important local conversations of the day. With a dedication to sumptuous design, in-depth storytelling, and indispensable service—including our Weddings and Home magazines—we help our audience develop a deep, personal connection to their hometown and catapult captivating stories and ideas into the spotlight. In addition to our premium content, including our beloved “Best Of” Boston franchises, we also produce our region’s premier experiences, such as our signature Best Of Boston and Taste events, which are celebrations of Boston’s Best of Winners and Top Restaurants respectively.
Job Description :
An Account Director is responsible for selling integrated media programs in Boston Magazine, Boston Home magazine, Boston Weddings magazine, bostonmagazine.com, and Boston magazine event sponsorships. There are currently 5 account directors in Boston, and we are looking to fill one that is being vacated.
Accounts are assigned by business categories, and this position will include education, travel, retirement / senior living, dental and lawyers. Some of these categories are shared with another account director.
This position will report to the Associate Publisher.
Responsibilities :
- Three to five years of sales experience in media advertising sales or digital agency media buying / planning.
- A deep understanding of the digital advertising landscape inclusive of targeting tactics, aligning product recommendations with performance metrics, O&O v Ad Networks, social media platforms / tactics, and informative campaign performance recaps that lead to renewals.
- High-level brand story telling skills and a passion for presenting them in-person, on Teams / Zoom, by telephone and in writing to both clients and advertising agencies with an emphasis on prospecting for new business.
- An ability to develop and sell, in conjunction with marketing and creative service teams, creative solutions to category clients’ business challenges.
- Willingness to manage your business, forecast and meet sales quotas through the company CRM.
- Familiarity with the Boston market a plus.
Qualifications :
The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. For this role, we will consider candidates who are based anywhere in the United States.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
EEO Statement : At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is diverse, equitable, and inclusive - like the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.
