Deputy Director of Audience

Job Description:

The Boston Globe is looking for a Deputy Director of Audience, helping to run the newsroom’s core audience and homepage teams. This position reports to the Deputy Managing Editor for Audience and will lead the team with her. 

The perfect person for this role is passionate about best-in-class storytelling across platforms and formats, editorial integrity, and creating high-quality experiences for readers, watchers, and listeners. They understand the lifecycle of creating these experiences and how to guide the process. They constantly think about what our audiences need in the future, trying to see around corners, and work across teams to get there. They’re curious and enthusiastic about how to make journalism better and more accessible, and they believe in the power of local news. Data is the core of how they work, and they’re comfortable analyzing disparate data sets and working with analysts. 

The day-to-day of the Deputy Director will vary due to news, but will always include working with members of the audience teams to provide them support and feedback on the wide range of audience tracks that they lead. He or she will also work collaboratively with the newsroom on breaking news, projects, and news products. 

This is a classic bridge role. It is a journalism job that sits firmly in the newsroom. But to do it well, the person understands the broader goals of the organization, and how to tie our work to long-term business success. 

About the Globe newsroom’s audience teams: 

The core audience team oversees reader analytics, newsletters, search, social, and community. They support editorial decision making from planning to creating to distribution, always working to engage new audiences and keep current subscribers. 

The homepage team runs BostonGlobe.com, the app and app push alerts, breaking news email alerts, and breaking social media. 

Responsibilities:

• Help manage the homepage and audience teams, guiding both strategy and tactics.
• Share responsibility for the success of various audience and news product initiatives, such as newsletter development and growth, social media storytelling, and push alert strategy. 
• Helps lead our growing social video strategy, in collaboration with the visuals team.
• Directly manage a team of 3-4 audience specialists. 
• Have a data-driven approach to decision making. 
• Manage the day-to-day of the news product process as developed by the editor in chief to ensure her priority initiatives are proceeding as planned. 
• Ensure that newsroom audience goals align with those of the broader organization
• Be the voice of our audience(s) in newsroom discussions.

Qualifications: 

• 7 years in journalism, specifically in audience-focused roles. 
• Is an ideas machine, loves to think outside the box about what people need from the Globe. 
• A skilled and empathetic manager. 
• Has editing and writing experience at a news organization. 
• Is technically adept. This person is a CMS super user, has used different ESPs, and analytics tools. 
• Has worked with multimedia, knows the fundamentals of what performs and engages people across platforms. 
• Experience managing a roadmap, and working across teams with different backgrounds.
• The ability to juggle demands of short- and long-term news needs 
• Organized and collaborative. Has experience project managing everything from breaking news to longterm projects. 
• Has ideas about the future of audience development work, and specific ideas about how to move toward that future 
• A track record of innovation, experimentation, and creating culture change.
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment 

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is diverse, equitable, and inclusive - like the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.