Primary Purpose of Position :
Coordinate and implement office and community marketing initiatives for assigned properties.
Essential Functions :
Marketing
- Assist in the planning and execution of promotions and events to increase traffic and engagement in the assigned property, including office client, community, and visitor engagement.
- Oversee signage program which includes maps, directories, digital art, and retail promotional signage, if applicable. Coordinate updates regularly.
- Assist in serving as webmaster for property websites, including regular updates, content creation, etc.
- Assist in planning and executing the regions social media campaigns throughout the year, including content creation, social partnerships, effective data tracking and social media reporting.
- Promote and publicize new amenities and community offerings, informing the general public, office clients, and the hospitality industry.
- Proof creative designs for a wide range of marketing materials.
- Develop and maintain positive relationships with onsite retailers; coordinate programs and promotions and market services to clients and community.
- Participate in the ideation, planning and execution of annual client appreciation events and promotions.
- Coordinate new client onboarding / welcome material in partnership with the graphic design team and plan / execute welcome events as assigned.
Events, Communications & Public Relations
Coordinate and execute events in assigned properties, consistent with the engagement goals for the property.Communicate consistently and effectively with clients, retailers, vendors, and employees to educate them on marketing programs, obtain their participation, and assist them with questions, concerns or problems.Assist in creating and maintaining positive relations with office clients and retailers via regular proactive communication, meetings and routine follow-up. Assist in new client orientation meetings with Property Management to review welcome package materials, onsite amenities, and client events and programming.Community Relations
Liaise with office clients to provide guidance on their various events, including charitable partnerships and corporate initiatives.Liaise with office clients to support marketing goals around property amenities, marketing programs, and events.Liaise with charities, radio stations and vendors on regional events.Assist in identifying and targeting appropriate community partners for mutually beneficial activation and partnerships.General
Work with Marketing & Property Management team on development of annual budget. Report on quarterly forecast and variance.Manage individual event budgets and create post event recaps.Provide support for regional marketing initiatives as assigned.Region / Building Specific Functions :
Perform other duties as assigned.Requirements and Qualifications :
A BA / BS degree in Marketing, Communications or related field required.A minimum of 2-5 years of experience in marketing communications, administrative support or property management required with social media and event management experience.Excellent oral and written communications skills.Knowledge of basic web design, graphic design, and desktop publishing programs preferred. (Word Press, Adobe Creative Suite).Ability to create timelines, exceed deadlines and juggle many projects simultaneously.Ability to work independently, as well as part of a team.Creativity and ability to initiate ideas and develop programs.Flexibility with work schedule as work on nights and weekends is required when marketing events are occurring or are requiring preparation.Experience in providing direction to external designers, printers, and other vendors.Proficiency in Microsoft Office Applications.Physical Requirements :
Involves work of a general office nature usually performed sitting such as operation of a computer.Involves work of a general office nature usually performed standing such as operation of a fax and printer.Involves work such as tours throughout property portfolio usually performed by walking and by climbing stairs.Involves movement between departments to facilitate work.Internal and External Contacts :
Regularly interfaces both verbally and in writing, with tenant contacts, with the leasing, construction, development and financial teams as well as external vendors, construction professionals, consultants, and with the general public.Reporting Structure :
This position reports to the Marketing Manager with oversight from the VP of Marketing.This position coordinates with regional property management staff at assigned properties.BXP is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.
Boston Properties is an Affirmative Action and Equal Opportunity Employer. We are committed to fair and impartial treatment in all of our relations with employees, as well as applicants for employment, to recruit, upgrade, train, and promote in all job titles without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.
