Associate Director of Growth Marketing

About the BSO

The Boston Symphony Orchestra, New England’s largest non-profit performing arts organization, seeks a thoughtful, creative, and entrepreneurial growth marketer to help take a storied family of brands (BSO, Boston Pops, Tanglewood, and Boston’s Fourth of July) to the next level through audience expansion. Our impact is intensely local, regional, and international and this role will help attract and engage the next generation of audiences while deepening our engagement, increasing brand awareness and consideration, and driving revenue and profit growth for the organization.

Job Summary:

The Associate Director of Growth Marketing will play a key role in acquiring new audiences, growing engagement with existing patrons, and optimizing our marketing efforts. This role is responsible for developing and executing strategies for direct mail campaigns, paid media planning, implementation, and optimization, and managing relationships with internal and external partners. The ideal candidate is a data-driven marketer with a passion for the arts and a record of driving growth and innovating thinking.

Key Responsibilities

New Audience Acquisition

• Develop and implement strategies to attract new and diverse audiences to performances and events
• Create tailored campaigns to reach our existing target demographics and segmentation

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Existing Audience Engagement

• Coordinate with the email and social media teams to re-engage and re-market existing audiences
• Ensure that the BSO’s marketing initiatives keep pace with (or move ahead of) industry standards for maximum engagement and revenue

Direct Mail Campaigns

• Plan, execute, and optimize direct mail campaigns to drive ticket sales
• Manage the design, production, and distribution of direct mail materials
• Analyze campaign performance and adjust strategies to maximize ROI

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Paid Media Management

• Oversee the planning, implementation, and optimization of paid media campaigns across digital and traditional channels
• Collaborate with external vendors and media planning agency partners to ensure campaigns meet seasonal and organization goals while being executed effectively and within budget
• Adjust paid media planning to account for ad hoc discounting and inventory management needs
• Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement
• Analyze BSO customer data to technology stack to find innovative ways of driving growth and improving ROI of paid and direct tactics

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Vendor Management

• Serve as the primary point of contact for external vendors, including media agencies and measurement partners
• Develop media briefs and collaborate with internal creative services team to develop assets required to fulfill paid media and direct mail plans
• Manage budgets, monitor and adjust flighting, and ensure deliverables meet standards and deadlines

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Data Analysis and Reporting

• Track and report key performance metrics for all marketing campaigns, including audience growth, ticket sales, and ROI
• Use data to identify trends, opportunities, and areas for improvement
• Present findings and recommendations to senior leadership on a regular basis

Internal Stakeholder Management

• Collaborate with Education & External Engagement, Group Sales, Event Services, and Development teams to support organization-wide revenue goals
• Partner with Corporate Partnership team to ensure sponsors are credited and promoted in accordance with the parameters of their sponsorships
• Use internal project management software to request and track projects and provide feedback

Required Education and Experience

• Bachelor’s degree
• 5 years of marketing experience with a focus on growth marketing, demand generation, campaign or program management strongly preferred
• Experience managing direct mail campaigns and paid media strategies
• Strong analytical skills, including the ability to interpret data and make data-informed decisions
• Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Experience working with external vendors and agencies
• Strong communication and interpersonal skills
• Passion for classical music and for arts and culture is a plus.

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What We Offer:

• Competitive salary and benefits package, including 403b with match, HSA/FSA, dental, vision and medical plan options. Vacation time and 12 paid holidays.
• Complimentary and discounted tickets to most BSO, Boston Pops, Tanglewood, and Symphony Hall events
• A creative and collaborative work environment
• The opportunity to make a meaningful impact on the cultural life of our community

The BSO is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.