Summary / Objective
Job Description
About the BSO
The Boston Symphony Orchestra, New England's largest non-profit performing arts organization, seeks a thoughtful, creative, and entrepreneurial growth marketer to help take a storied family of brands (BSO, Boston Pops, Tanglewood, and Boston's Fourth of July) to the next level through audience expansion. Our impact is intensely local, regional, and international and this role will help attract and engage the next generation of audiences while deepening our engagement, increasing brand awareness and consideration, and driving revenue and profit growth for the organization.
Job Summary :
The Associate Director of Growth Marketing will play a key role in acquiring new audiences, growing engagement with existing patrons, and optimizing our marketing efforts. This role is responsible for developing and executing strategies for direct mail campaigns, paid media planning, implementation, and optimization, and managing relationships with internal and external partners. The ideal candidate is a data-driven marketer with a passion for the arts and a record of driving growth and innovating thinking.
Key Responsibilities
New Audience Acquisition
- Develop and implement strategies to attract new and diverse audiences to performances and events
- Create tailored campaigns to reach our existing target demographics and segmentation
Existing Audience Engagement
Coordinate with the email and social media teams to re-engage and re-market existing audiencesEnsure that the BSO's marketing initiatives keep pace with (or move ahead of) industry standards for maximum engagement and revenueDirect Mail Campaigns
Plan, execute, and optimize direct mail campaigns to drive ticket salesManage the design, production, and distribution of direct mail materialsAnalyze campaign performance and adjust strategies to maximize ROIPaid Media Management
Oversee the planning, implementation, and optimization of paid media campaigns across digital and traditional channelsCollaborate with external vendors and media planning agency partners to ensure campaigns meet seasonal and organization goals while being executed effectively and within budgetAdjust paid media planning to account for ad hoc discounting and inventory management needsMonitor and analyze campaign performance, providing actionable insights and recommendations for improvementAnalyze BSO customer data to technology stack to find innovative ways of driving growth and improving ROI of paid and direct tacticsVendor Management
Serve as the primary point of contact for external vendors, including media agencies and measurement partnersDevelop media briefs and collaborate with internal creative services team to develop assets required to fulfill paid media and direct mail plansManage budgets, monitor and adjust flighting, and ensure deliverables meet standards and deadlinesData Analysis and Reporting
Track and report key performance metrics for all marketing campaigns, including audience growth, ticket sales, and ROIUse data to identify trends, opportunities, and areas for improvementPresent findings and recommendations to senior leadership on a regular basisInternal Stakeholder Management
Collaborate with Education & External Engagement, Group Sales, Event Services, and Development teams to support organization-wide revenue goalsPartner with Corporate Partnership team to ensure sponsors are credited and promoted in accordance with the parameters of their sponsorshipsUse internal project management software to request and track projects and provide feedbackRequired Education and Experience
Bachelor's degree5 years of marketing experience with a focus on growth marketing, demand generation, campaign or program management strongly preferredExperience managing direct mail campaigns and paid media strategiesStrong analytical skills, including the ability to interpret data and make data-informed decisionsExcellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneouslyExperience working with external vendors and agenciesStrong communication and interpersonal skillsPassion for classical music and for arts and culture is a plus.What We Offer :
Competitive salary and benefits package, including 403b with match, HSA / FSA, dental, vision and medical plan options. Vacation time and 12 paid holidays.Complimentary and discounted tickets to most BSO, Boston Pops, Tanglewood, and Symphony Hall eventsA creative and collaborative work environmentThe opportunity to make a meaningful impact on the cultural life of our communityThe BSO is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
