Bot Auto is revolutionizing the transportation industry with autonomous trucking technology. We're seeking a Director of Marketing & Communications who will work directly with our Founder / CEO to refine and amplify our vision, translating core messages into compelling narratives that resonate with diverse audiences.
Key Responsibilities
Major Responsibilities
1. Brand Management & Strategic Narrative
- Maintain consistent brand identity and messaging across all channels based on executive vision
- Refine and amplify Bot Auto's differentiators and core messaging
- Apply first principles thinking to our marketing approach, challenging industry conventions when necessary
- Develop appropriate messaging tracks for different stakeholders (customers, OEMs, investors)
2. PR & Media Relations
Maximize the impact of internally generated content by delivering through effective channelsIdentify and target appropriate audiences for different types of messagingBuild relationships with key media outlets and industry journalistsManage company communications during key announcements and milestonesImplement crisis communication plans and protocols3. Thought Leadership Amplification
Create opportunities to showcase Bot Auto's innovative approach and industry leadershipRefine and amplify thought leadership content from the CEO and technical leadersSecure speaking opportunities at relevant industry events and conferencesPosition the company as forward-thinking leaders in the autonomous trucking space4. Content Creation & Storytelling
Translate technical achievements and executive insights into accessible storiesCreate materials that address various stakeholders (investors, logistics companies, public)Oversee creation of high-quality video content and graphic design assets5. Digital Presence & Website Management
Enhance Bot Auto's digital footprint through professional website and social mediaExecute strategic social media plan for industry engagement and thought leadershipEnsure all digital channels effectively communicate our latest developments and visionAdditional Responsibilities
1. Strategic Planning & Analytics
Establish and track KPIs to measure marketing effectiveness and ROIMonitor market trends, competitive activities, and customer feedbackMake data-driven decisions to refine marketing tacticsImplement and manage relevant marketing tools and platforms to optimize campaign performance2. Vendor / Project Management and Budgeting
Manage marketing budget effectively and track ROISelect and oversee external vendors and agenciesEnsure projects are delivered on time and within budget constraints3. Event Management
Plan and execute participation in industry events and conferencesRepresent Bot Auto at forums to build brand awareness4. Internal Communications
Share and reinforce internal stories that align with company visionSupport team cohesion through effective messagingQualifications
Required Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, or related field; Master's preferred8 years of experience in marketing, with at least 5 years in a leadership roleProven track record of executing successful B2B marketing strategiesCore Skills
Excellence in writing and persuasion with demonstrated storytelling abilityStrong understanding of digital marketing, media relations, and content strategyProficiency with modern LLM tools to increase productivityAbility to analyze public sentiment and outperforming other partners in the company in identifying communication opportunities and risksMindset & Approach
Ability to take ownership of execution while implementing executive visionStrategic thinker with a data-driven approach and a creative mindsetWillingness to challenge conventional thinking and apply first principles reasoningDemonstrated ability to work in a fast-paced, dynamic environmentStrong leadership skills and ability to build high-performing teamsPreferred Qualifications
Experience in technology marketing, particularly in emerging technologiesUnderstanding of autonomous vehicle technology or transportation industryExperience building a brand from an early stageTrack record of successful PR campaigns and media placementsExperience translating complex technical concepts for diverse audiencesBot Auto offers the opportunity to work at the cutting edge of autonomous technology with a team committed to transforming transportation. You will have significant influence in shaping our brand and telling our story to the world.
