What are the responsibilities and job description for the Creative Marketing Director position at Botanic LLC?
The Senior Marketing Executive will oversee branding, digital marketing, social media, advertising, promotions, and customer engagement initiatives to ensure business growth and a strong market presence. As a results-driven leader with experience in both retail and hospitality marketing, you will develop and execute comprehensive marketing strategies that promote our garden center and restaurant brands.
Main Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives
- Manage and maintain a consistent brand identity across all marketing materials
- Create engaging content for social media, email marketing, and website visuals
- Analyze campaign performance and provide insights
- Track website performance with Google Analytics
Requirements
- Proven track record of success in marketing leadership roles
- Exceptional writing and proofreading skills
- Strong analytical and problem-solving skills
- Bachelor's degree in Marketing, Graphic Design, or related field
- Hospitality experience
- Email Marketing – Mailchimp
- Social Media – Meta Business Suite, Adobe Express
- Adobe CC: including Indesign, Illustrator, Lightroom, Photoshop, Express
- Working knowledge of Wordpress site
- Microsoft Office
