What are the responsibilities and job description for the Senior Marketing Executive position at Botanic LLC?
The Business Growth Specialist will play a critical role in driving business growth through the development and execution of comprehensive marketing strategies. As a results-driven leader with experience in both retail and hospitality marketing, you will oversee branding, digital marketing, social media, advertising, promotions, and customer engagement initiatives to ensure business growth and a strong market presence.
Main Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives
- Manage and maintain a consistent brand identity across all marketing materials
- Create engaging content for social media, email marketing, and website visuals
- Analyze campaign performance and provide insights
- Track website performance with Google Analytics
Requirements
- Proven track record of success in marketing leadership roles
- Exceptional writing and proofreading skills
- Strong analytical and problem-solving skills
- Bachelor's degree in Marketing, Graphic Design, or related field
- Hospitality experience
- Email Marketing – Mailchimp
- Social Media – Meta Business Suite, Adobe Express
- Adobe CC: including Indesign, Illustrator, Lightroom, Photoshop, Express
- Working knowledge of Wordpress site
- Microsoft Office
