What are the responsibilities and job description for the Marketing Automation Associate position at BOTG LLC?
Job Details
We are looking for a Marketing Automation Associate role for a 12 months contract position in Piscataway, NJ. Please send your updated resume.
Job Description:
Title: Marketing Automation Associate
Location: Piscataway, NJ 08854
Duration: 12 months contract
Client: Direct Client
Schedule: Hybrid (3 days on site, 2 days remote) once fully trained
Education:
- Bachelor's degree or equivalent experience Bachelor s degree in Business or Marketing/Communication, Management, Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered) Req
Work Experience:
- Less than 2 years Minimum 1-year related work experience Req
- Must have experience in campaign or email marketing communication administration or analysis, customer/client service, HTML coding, and demonstrated understanding of eCommerce technologies (platforms, recommendation engines, etc.) and key trends (mobile, social, SEO, etc.), list services, CRM or other demographic understanding Req
- Experience with Marketing Automation Platforms, preferably Marketo. Requires
- Experience in nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey Pref
- Experience with Smartsheets Pref
- Experience with data analytics and visualization tools, such as Tableau Pref
- Demonstrated experience in these areas a strong plus: Project scheduling, Data analysis, Customer relationship management tools, Web development and graphic design Pref
Skills and Requirements:
- Demonstrated skills or interest in these areas preferred: Marketing communication, Email marketing and analysis, Campaign design and planning and Digital Analytics (Google/Webtrends) Advanced
- Passion for service, a customer focus and an analytical orientation Advanced
- Proficiency in desktop applications required: M/S Office Suite, Internet, E-mail, strong Excel skills Advanced
- Hand-code and debugging skills with HTML, CSS, Adobe Photoshop (or equivalent); Ability to troubleshoot Advanced
- Willingness and ability to learn and apply new tools, technologies, and working strategies Advanced
- Knowledge of content creation and launch strategies Advan
- Highly-driven to seek opportunities to improve/optimize internal processes Advanced
- Interpersonal Skills: Critical to the success of this position is the ability to collaborate effectively with internal (staff) and external (business unit representatives, volunteers) constituents on goal-oriented projects and tasks Advanced
- Experience with virtual collaboration tools helpful (VOIP, web meeting, online communities, etc) Advanced
- Ability to work independently with minimal direction Advanced
- Strong oral and written communication skills; Brevity and clarity essential. Must present ideas in a clear, concise, and meaningful fashion. As this is a high contact, client interface role - brief written communications include clear actions, agreements and deliverables; Must be able to effectively communicate in English with staff, and occasionally volunteers, who speak English as first or second language Advanced
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