O&O(Owned and Operated) Pub Manager (Local Hero)

Local Hero is seeking a driven and detail-oriented O&O Pub Manager to join our paid media team, managing the performance and strategy of our Owned & Operated properties.

If you have a strong performance marketing background, understand the intricacies of publisher management, and are looking to play a hands-on role in scaling revenue across O&O sites—read on!

Local Hero helps franchisees and agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls, and real-time leads. Our easy-to-use local marketing platform is a convenient app designed to drive revenue generation and make life easier for our customer partners.

If you're passionate about digital strategy, thrive in a fast-paced startup culture, and love owning outcomes, you're in the right place.

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in:

Colorado, Florida, Illinois, Kansas, Michigan, Missouri, New York, North Carolina, Ohio, Pennsylvania, Texas, Utah, Virginia, Wyoming, Washington DC, and Puerto Rico
*Relocation assistance is not provided. Please do not apply if you do not reside in one of the above locations.

If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!

A Day in the Life:

• Own the performance and day-to-day management of our O&O (Owned & Operated) websites
• Manage site monetization strategies including vendor relationships, affiliate traffic, and media buying.
• Oversee all traffic acquisition and conversion strategies tied to our O&O sites
• Collaborate with internal paid media, creative, and analytics teams to optimize lead generation and revenue growth
• Analyze and report on property-level performance including CTR, CVR, RPC, and margin
• Test and deploy new publisher traffic, landing page optimization, and strategic monetization strategies
• Maintain strong relationships with affiliates and end buyers
• Manage and refine processes related to tracking, attribution, and audience segmentation
• Monitor competitive landscape for trends in ad formats, vertical performance, and AI technology

Here's what you need to get our attention:

• 2 years of experience in performance marketing or affiliate marketing, preferably managing O&O sites within insurance or home services
• Deep knowledge of monetization strategies including affiliate traffic, lead gen flows, and media buying
• Proficiency with media analytics, tracking, and attribution tools (e.g., Google Analytics, GTM, EverFlow, pixels, etc)
• Familiar with various payout structures including CPA, CPC, and CPM models
• Experience managing ad networks, affiliate partners, and vendors
• Strong understanding of user acquisition and retention tactics across digital channels
• Proven ability to analize data and optimize campaigns to maximize conversion rates and achieve revenue goals

Here’s what will make us call you for sure:

• Experience scaling and monetizing multiple web properties simultaneously
• Experience building out and testing landing pages and consumer journey flows
• Strong analytical mindset with passion for data and performance improvement
• Hands-on experience with WordPress, SEO, pragrammatic, Google Analytics, and A/B testing tools
• Strong organizational skills and comfort managing multiple workflows
• Entrepreneurial spirit with curiosity for trying new platforms and monetization models
• Experience working in a distributed, fast-paced environment

And if we haven't convinced you yet, here is why you'll want to be part of our team:

• We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn’t a 4-letter word:
• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!
• In-person and virtual connection points for culture building and team members who have your back!

Base Salary: $70,000-$75,000/year DOE (Bonus/commission eligible)

COME AS YOU ARE: your gender, your gods, your sex life, your skin color or your big shot uncle don't make a difference here.  Local Hero LLC is a progressive and open-minded meritocracy.  If you're smart and good at what you do, come as you are.

Salary : $70,000 - $75,000