What are the responsibilities and job description for the Social Media & Content Creator Specialist position at Bounce Curl?
About Us :
We are a fast-growing E-commerce and wholesale professional hair and cosmetic company. We specialize in creating hair products and accessories for consumers with wavy, curly & coily hair.
Position Summary :
Bounce Curl is looking for a dynamic and creative Social Media Specialist to join our team. In this role, you will play a pivotal role in developing and executing our social media strategy to enhance brand awareness, engage our community, and drive sales. You will be responsible for managing all social media platforms, creating compelling content, and fostering meaningful interactions with our audiences. Additionally, you will collaborate cross-functionally to align social media efforts with overall marketing objectives and initiatives.This is a fantastic opportunity for a passionate social media expert who thrives in a fast-paced environment and wants to make an impact in the beauty industry.
Key Responsibilities
- Social Strategy : Develop and implement a comprehensive social media strategy to support brand & founders objectives and drive engagement.
- Platform Management : Oversee all social media channels, including Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, Snapchat, and X / Threads.
- Paid Ad Strategy : Create ad strategy and content to meet platform KPIs. Meet and work with external vendors for ad management, improvement, and scale or retract budget as needed.
- Social Management Tools : Master social channel management, social content calendar, social listening, content creation, and analytics.
- Content Creation : Create and curate high-quality content, including images, videos, and captions, that resonates with our DTC and B2B target audiences.
- Campaigns and Promotions : Plan and execute social media campaigns, contests, brand-to-brand collabs, and promotions to increase brand visibility and drive sales.
- Community Engagement : Engage with followers, respond to comments and messages, and foster a positive brand community.
- Trend Monitoring : Stay updated on social media trends, best practices, and emerging platforms to continually optimize our strategy.
- Analytics and Reporting : Analyze social media metrics and performance data monthly to evaluate the effectiveness of campaigns and identify areas for improvement.
- Brand Voice : Maintain a consistent brand voice and aesthetic across all social media channels.
- Shopping Channels : Knowledge and management of the shopping channels for social media platforms such as Instagram, Facebook, and TikTok Shops.
- Collaboration : Work with internal team members such as brand, influencer, design, and product development to ensure social media content aligns with brand messaging and objectives. Assistance with planning and execution of live events.
- Bachelor's degree in Marketing, or a related field.
- A minimum of 3 - 5 years of experience creating, posting, and managing social media content for a beauty or consumer goods brand.
- Experience managing the following social platforms for a brand : Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Twitter, etc.
- Experience managing the following platforms : Canva, Adobe Premiere Pro and / or Final Cut Pro X, Asana, Planable, GRIN, and Dash Hudson
- Additional experience in photography, videography, graphic design, and photo / video editing software a plus
- Excellent written, communication and interpersonal skills.
- Creative thinking and ability to generate innovative ideas.
- Analytical mindset with a focus on data-driven decision-making, strong critical thinking and problem-solving skills, with excellent follow-up and attention to detail.
- Experience with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Canva.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Up to 20% travel as needed.
- 401k
- Health insurance [Medical, Dental, Vision, and more]
- Opportunity to be part of a growing and innovative company.
- Opportunities for professional development and career growth.
Qualifications
This role requires a dynamic individual with a passion for the beauty industry, a strategic mindset, and the ability to drive results in a fast-paced social media environment.
This is a full-time, 40-hour per week, Monday through Friday position in the Phoenix office, posting from home on Saturday & Sunday.
What We Offer :Bounce Curl is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.