What are the responsibilities and job description for the Senior Growth Leader position at Bounce?
About the job What Is BounceBounce is a global luggage storage marketplace transforming the way people travel and explore. With over 15,000 trusted partners in 100 countries, Bounce connects traveler's with local businesses offering secure, on-demand storage solutions - letting traveler's experience cities freely, without being weighed down by their things. We have over 2 million active customers relying on Bounce to simplify their journeys, offering them the flexibility to focus on what matters most, the freedom to explore. To achieve this, Bounce is a fast-paced and scrappy team. We believe that experimentation fuels innovation, so we move quickly, testing new ideas and adapting in real-time. If you’re ready to make an impact in a high-energy, close-knit, and collaborative environment - Bounce is the place where you can move fast, think big, and shape the future of travel. Join us as we make the world a lighter, more accessible place!Bounce has been named the Inc5000’s fastest-growing travel company in the USA in 2024 and is proudly backed by leading Silicon Valley investors, including Andreessen Horowitz, General Catalyst, and Sapphire.About the roleAs the Senior Growth Leader, you will play a pivotal role in driving the expansion of Bounce’s customer base and market presence. You will be responsible for leading and executing growth strategies across multiple channels, including product-led growth, SEO, paid acquisition, and exploration of emerging channels such as paid social and out-of-home (OOH) advertising. This role requires a mix of strategic vision, hands-on execution, and data-driven decision-making.️ Where you come inProduct Growth : Lead Demand product teams to identify and execute strategies that drive user acquisition, engagement, and retention.SEO Strategy : Lead SEO initiatives to improve organic visibility, traffic, and conversion rates, including keyword optimisation, technical SEO, and content strategy.Paid Acquisition : Design, execute, and optimise paid acquisition campaigns across platforms such as Google Ads, Meta (Facebook / Instagram), and emerging channels.Maps Acquisition : Maximise growth opportunities by optimising the discovery of Bounce’s services into map platforms like Google Maps and Apple Maps.Emerging Channels : Explore, test, and scale new customer acquisition channels, including paid social media, influencer marketing, and OOH campaigns.Demand Partnerships : Lead a function of Business Development to find and partner with strategic brands and products for demand gen.Data-Driven Decision Making : Analyse performance data, generate insights, and refine strategies to achieve growth targets. Own key metrics, including CAC, LTV, and ROAS.Cross-Functional Collaboration : Work closely with marketing, design, product, and engineering teams to align growth efforts with broader company goals.Team Leadership : Build and mentor a high-performing growth team, fostering a culture of innovation, accountability, and continuous learning.Your profileProven track record of leading growth initiatives at a high-growth startup or established tech company.Experience in consumer products and or Marketplaces is required.Deep understanding of product-led growth, SEO, paid acquisition, and analytics.Familiarity with testing and scaling emerging channels such as paid social and OOH advertising.Highly analytical mindset with the ability to derive actionable insights from complex data.Experience in hiring and managing a high performance Product or Growth Teams.About Working at BounceAt Bounce, we're dedicated to fostering an inclusive environment regardless of gender identity, orientation, or expression. Our mission is to eradicate exclusivity and barriers and encourage fresh thinking and perceptions in a space of belonging. We don't define ourselves by race, gender, or age. We are about people. Without our people harnessing their creativity and innovation, we are nothing.#J-18808-Ljbffr
