General Manager - Boutique Fitness

General Manager – Boutique Fitness Studio (Confidential Search)
Location: Okemos, MI
Full-Time | Base Salary: $40,000–$50,000 per year Bonus & Commission

A fast-growing boutique fitness studio in Okemos, Michigan is seeking a driven and inspiring General Manager to lead its next phase of expansion. This is a confidential search for a motivated, results-oriented leader with a strong background in fitness sales, a passion for community engagement, and a desire to help build something special from the ground up.

If you're energized by creating connections, building a strong team, and owning the success of a business — this could be your next big move.

Who You Are:

• You have experience in boutique fitness, wellness, or membership-based sales and know how to close deals and build loyalty.
• You’re comfortable making 50 outbound calls per day to connect with leads and grow a membership base.
• You’re a proactive and approachable leader who motivates staff, fosters community, and delivers an exceptional client experience.
• You thrive in a community-centered studio environment and love helping others achieve their wellness goals.
• You’re resourceful and understand how to execute grassroots marketing and build partnerships within the Okemos/East Lansing area.
• You’re passionate about health, fitness, and leading a purpose-driven lifestyle — and you lead by example.

What You’ll Do:

• Take ownership of the studio’s overall performance, with a heavy focus on membership sales and client retention.
• Manage day-to-day operations, ensuring the studio is always clean, organized, and high-energy.
• Hire, train, coach, and motivate front desk and support staff to hit team goals.
• Oversee marketing campaigns, community events, and local partnerships to grow the studio’s presence.
• Track KPIs, report studio metrics, and work closely with ownership to implement business strategies.
• Build a strong, supportive studio culture that inspires both team members and clients.

What You Bring:

• 2 years of experience in boutique fitness or membership-driven environments.
• Prior management or team leadership experience with a strong coaching style.
• Confidence in sales and the ability to consistently hit and exceed monthly goals.
• Excellent verbal and written communication skills — on the phone, in-person, and digitally.
• Highly organized with the ability to multitask and adapt in a fast-paced setting.
• A natural passion for health and wellness, and a genuine desire to help others succeed.

Perks & Benefits:

• Base salary of $40,000–$50,000 per year (commensurate with experience)
• Bonus and commission opportunities
• Medical, dental, and extended health benefits
• Complimentary studio membership
• Reserved parking at the studio
• Career growth opportunities within a rapidly expanding brand
• Supportive and empowering workplace culture

This is a confidential search. Details about the studio will be provided to qualified candidates during the interview process. All inquiries and applications will be handled with discretion.

If you’re ready to take full ownership of a growing fitness studio and make a lasting impact in the Okemos fitness community, we’d love to hear from you.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Shift:

• Day shift
• Evening shift

Experience:

• Fitness sales: 1 year (Required)

Work Location: In person

Salary : $40,000 - $50,000