Director of Sales

The Director of Sales will lead and develop a dynamic sales team to drive revenue growth, increase market share, and ensure the resort’s positioning as a premier destination for diverse market segments. This in-person role requires a strategic thinker with strong leadership skills, in-depth knowledge of the hospitality industry, and a passion for achieving sales goals.  

Sales Strategy & Planning 

• Develop and implement comprehensive sales strategies based on market trends and customer needs to drive revenue across all market segments. 

• Collaborate with Resort Divisions to ensure alignment with overall business objectives. 

Team Leadership & Development 

• Lead, mentor, and motivate the sales team to meet and exceed established sales objectives, revenue goals and performance expectations. 

• Provide ongoing training, performance reviews, development, and support to ensure the team is equipped with the tools and knowledge to succeed. 

Revenue Generation 

• Oversee the full sales cycle, from prospecting and qualifying leads to closing deals. 

• Work closely with the events and catering team to maximize revenue from weddings, meetings, conferences, and other group bookings. 

Budgeting & Forecasting 

• Develop and manage the annual sales budget, including forecasting and financial analysis to track and optimize sales performance. 

• Monitor and report on sales performance metrics, adjusting strategies as needed to ensure targets are met or exceeded. 

Partnerships & Business Development 

• Identify, establish, and maintain strategic partnerships and alliances to enhance the resort's market presence and drive incremental sales. 

• Attend industry events, trade shows, and networking opportunities to promote the resort and expand the client base. 

Customer Relationship Management 

• Identify and prioritize cultivating relationships with key clients, partners, and stakeholders to drive repeat business and referrals.  

• Ensure exceptional customer service standards are met throughout the sales process, from initial inquiry to post-stay follow-up. 

• Utilize CRM tools to track client interactions, manage pipelines, and ensure a seamless experience. 

Function attributes: 

• A Minimum of 5-7 years of experience in sales leadership within the hospitality, resort or similar industry and proven track record of meeting and exceeding sales targets and driving business growth 

• Bachelor’s degree preferred 

• Excellent communication, negotiation, and relationship-building skills. 

• Strong analytical abilities and financial acumen, with experience in budgeting and forecasting. 

• Familiarity with CRM systems and sales software tools, including Amadeus/Delphi Sales and Catering software. 

• Knowledge of the New England Market and a passion for the outdoor lifestyle and resort experiences is a plus. 

Leadership attributes: 

• Self-motivated 

• Strong leadership skills with the ability to inspire and guide a high-performing sales team. 

• Excellent communication skills 

• Ability to thrive in a fast-paced environment and adapt to changing market conditions. 

• Strong organizational and time management skills  

• Strong problem-solving skills 

• Flexible work schedule 

Compensation & Benefits: 

• Competitive salary range of $90-$115k, based on experience and qualifications, with opportunities for incentives, professional growth and development. 

• Team Member perks include: 

• Free Ski and Golf Passes for self and dependents 

• Resort discounts on dining, retail, lodging and spa 

• Access to other Boyne Resorts amenities. 

• Benefits package includes health insurance, 401(k) plan, PTO, HSA match, dental, life, and vision insurance. 

Salary : $90,000 - $115,000