What are the responsibilities and job description for the Boys Town is hiring: Digital Content Manager in Omaha position at Boys Town?
As the Digital Content Manager, you will collaborate with subject matter experts to develop and evaluate content strategies and messaging, manage resources and staff needed to implement digital content strategies, convert visitors and prospects to customers, and oversee the development and evaluation of digital content. You will also manage new technologies to ensure Boys Town digital products remain cutting edge. Consult, develop, and implement content strategies to support the organization's objectives. MAJOR RESPONSIBILITIES & DUTIES : Develops strategies for advertising and digital content campaigns to improve conversion rates.
- Strategizes and coordinates online campaigns.
- Oversees the management of the digital content calendar.
- Develops strategies and dynamic content for distribution through online engagement channels, ensuring consistency of messages across platforms and channels.
- Conducts audits, develops, and analyzes reports to evaluate campaign results and web performance; leverages this data to drive decision-making.
- Plans and manages online and digital experiences of key target audiences, identifies opportunities to enhance engagement, and evaluates outcomes.
- Strategizes and coordinates branded inventive digital campaigns, which could include email, text, display and social, around key program initiatives; oversees the translation of complex campaigns into digital content.
- Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.
- Employs and ensures electronic best practices and applies a high-level of creativity in the design and production of emails.
- Prepares all email assets (graphics and written content) according to brand style and legal guidelines, and proofs for quality assurance.
Manages the development and implementation of online conversion strategies to optimize campaign effectiveness and enhance user experience.
Manages technology, including selecting and implementing technologies, developing strategies, and designing downloadable content.
KNOWLEDGE, SKILLS, AND ABILITIES :
REQUIRED QUALIFICATIONS :
PHYSICAL REQUIREMENTS, EQUIPMENT USAGE, WORK ENVIRONMENT :
Diversity is more than a commitment at Boys Town-it is the foundation of who we are and what we do.
At Boys Town, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results .
About Boys Town :
Boys Town has been changing the way America cares for children and families since 1917. With over a century of service, our employees have helped us grow from a small boardinghouse in downtown Omaha, Nebraska, into one of the largest national child and family care organizations in the country. With the addition of Boys Town National Research Hospital in 1977, our services branched out into the health care and research fields, offering even more career opportunities to those looking to make a real difference.
Our employees are our #1 supporters when it comes to achieving Boys Town's mission, which is why we are proud of their commitment to making the world a better place for children, families, patients, and communities. A unique feature for employees and their dependents enrolled in medical benefits are reduced to no cost visits for services performed by a Boys Town provider at a Boys Town location. Additional costs savings for the employee and their dependents are found in our pharmacy benefits with low to zero-dollar co-pays on certain maintenance drugs. Boys Town takes your mental health seriously with no cost mental health visits to an in-network provider. We help our employees prepare for retirement with a generous match on their 401K or 401K Roth account. Additional benefits include tuition assistance, parenting resources from our experts and professional development opportunities within the organization, just to name a few. Working at Boys Town is more than just a job, it is a way of life.
This advertisement describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Boys Town is an equal employment opportunity employer and participates in the E-Verify program. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and / or expression, national origin, age, disability, or veteran status. To request a disability-related accommodation in the application process, contact us at 1-877-639-6003.
