What are the responsibilities and job description for the Associate Account Executive, Beauty position at BPCM?
BPCM is seeking a dynamic and organized Associate Account Executive to join our expanding NY Beauty team. This position is perfect for a creative multitasker with a passion for beauty. The ideal candidate will have 1-2 years of experience either in an agency or within an in-house Beauty department. You should be eager to make valuable connections, thrive in a fast-paced environment, and have a strong attention to detail while juggling multiple projects. A love for the beauty industry is key, as well as the ability to bring fresh ideas and collaborate with a talented team to achieve exceptional results for our clients. The ideal candidate will have a proactive attitude and the drive to contribute to the success of our growing Beauty division.
Requirements
Responsibilities include (but are not limited to):
Media Relations
This role will be hybrid, 3 days minimum in office.
Why BPCM:
We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.
BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
Requirements
Responsibilities include (but are not limited to):
Media Relations
- Manage core day-to-day client relations alongside the AE
- Assisting in securing placements for clients as directed by senior team members
- Develop and manage relationships with junior level editors
- Participate in strategic brainstorming sessions with the internal client team
- Plan and actualize PR events alongside the AE (Fashion Week, Product Launches, Deskside Meetings, Store Openings, etc.)
- Help to lead all fashion week PR activity for select clients
- Creation of target media list for backstage invitation
- Check-in and backstage media management, lead artists interview facilitation
- Staff makeup tests and shows
- Creation and distribution of daily show recaps for up to 25 shows
- Help brainstorm, propose, execute and oversee digital FW partnerships
- Secure attendance to the backstage lounge
- Post-show press facilitation
- Create beauty awards tracking grid and submissions
- Conduct/organize all editor/influencer mailings in conjunction with mailing house
- Utilize platforms such as Lefty to track
- Help with outreach and send-outs in office
- Relationship building
- Create/ update press credit analysis in conjunction with Cision as needed
- Track and monitor secured press for your accounts and distribute to team in a timely manner
- Scan credits immediately and send to team and work with social media to release to public
- Assemble weekly, monthly, yearly reports for all clients
- Execute mailing recaps, with an understanding of KPIs, key metrics and learnings
- Prepare recaps for mailings and paid campaigns, demonstrating an understanding of results
- Responsible for online tracking/digital analysis for applicable clients
- Help with press releases (writing/distribution)
- Help coordinate and review interviews for accuracy
- Assist in drafting interview responses as necessary
- Update and maintain media contact lists on behalf of agency and clients with contact moves and send on a monthly basis
- Review weekly client coverage updates where applicable (to be sent weekly on Fridays)
- UPS/Messengering products, ensure accuracy in coding and client billing as well as presentation
- Place product orders and manage storage closet
- Gifting and list compilation
- Editor and influencer gifting
- Ordering supplies such as bags, tissue paper, folders, etc.
- Occasional client, team, talent and spokespeople travel needs
- Previous experience, minimum of one year, within an agency or in-house beauty department
- A true interest in public relations, beauty and the beauty industry, especially color cosmetics
- Excellent communication and interpersonal skills with the ability to build and maintain relationships
- Problem solving and solution oriented with a proactive attitude
- Intermediate level knowledge of Muckrack, FashionGPS, etc
- Proficient computer skills i.e., Power Point, Excel and Word (to intermediate level)
- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
This role will be hybrid, 3 days minimum in office.
Why BPCM:
We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.
BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
Salary : $43,000 - $52,000