What are the responsibilities and job description for the BPCM is hiring: Vice President, Beauty Public Relations in Brooklyn position at BPCM?
Vice President, Beauty Public Relations
We are seeking a Vice President of Beauty to act as a strategic lead directing high-level media strategy and relations for luxury beauty brands. In conjunction with the MD, Beauty and other Vice President of the Beauty division, you will be responsible for development, planning, and execution of integrated and strategic marketing and communications programs for BPCM Beauty clients within the US market.
In conjunction with other VP, you will directly manage two media Directors and provide strategic counsel to clients and management of accounts to ensure department profitability. You will collaborate with MD to expand the company's roster of clients in the beauty category. As a team lead, the VP will also help inspire and lead an incredible team that is eager to continue to grow and deliver.
The ideal candidate can strategically develop compelling narratives about brands, executives, and products in a way that exists within and beyond linear beauty and traditional media thinking.
Day to Day Responsibilities :
Client Management / Account Management
- As one of the senior-most client contacts, forge strong relationships with brand stakeholders and personally manage select high-level client communications.
- Develop and implement communications and marketing strategies in conjunction with clients to increase brand awareness and brand identity with target consumers in major markets, ensuring consistency with clients' global brand image across all channels.
- Comprehensively manage media outreach, communications, marketing programs for PR exposure, and influencer programs to enhance the clients' brand image and position within the marketplace and the general public in relation to company priorities.
- Responsible for feature pitching efforts across relevant media categories, including beauty / fashion, lifestyle, design and business titles.
- Work alongside BPCM senior management to create, implement and measure the success of brands' communications and public relations activities, influencer programs, and materials.
- Actively support business development, with the ability to successfully manage new business pitches from RFP to delivery with minimal involvement from senior management.
- Proactive relationship building with all key magazine and newspaper editors. Proactively maintain valid and productive relationships with national media and emerging media, including Substack.
- Develop and maintain rapport with cross-section media - traditional fashion / beauty, image, travel, lifestyle, affiliate / e-commerce and social media editors.
- Able to properly scope new clients and rescope existing clients to ensure proper guardrails are in place, as well as an ability to closely monitor scopes and push back on clients and possibly monetize further, where / when applicable.
- Work positively with the press and representatives from various organizations and communities and always serve as an ambassador for BPCM in or out of office.
- Enhance public awareness and excitement around retail strategies of clients such as new store openings, retail events and charitable connections.
- Create and present budgets for activations for clients, implementing programs within budget.
Strategy Development
Team Development :
Requirements
Preferred Experience and Skills :
Location : This role is based in our Brooklyn, NY office on a hybrid basis. We are seeking candidates who wish to work a hybrid schedule of WFH and a minimum of two to three days required per week in the NYC offices / in-person.
The anticipated salary range for this position is $140,000 - $150,000. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.
Benefits
Why BPCM :
We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.
BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
Salary : $140,000 - $150,000
